Creative Services Director

Job Description

Creative Services Director

WESH 2, the Hearst-owned NBC affiliate in Orlando, Florida, is seeking a dynamic leader for its Creative Services Director opening. This position requires a strong manager who can drive success through impactful, research-driven campaigns that connect the WESH 2 brand to the Central Florida audience on multiple platforms including television, digital, social, paid media, and streaming. As Creative Services Director, you must be strategic, and creative utilizing the latest industry marketing trends and can manage numerous projects simultaneously. You will elevate the look and feel of the market’s leading news station, while managing and inspiring an award-winning creative team. Join Hearst Television, one of America’s most respected multimedia companies and help lead one of America’s most honored television stations.

Responsibilities

• Create, lead, and implement the brand marketing of WESH 2, Me TV Orlando, along with WESH 2’s digital platforms including Very Local
• Manage production of compelling image, sweeps and special event campaigns for all platforms
• Identify dynamic multi-platform strategies to increase all stations brand awareness and ratings
• Oversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms
• Oversee the Commercial Production team as they continue to create powerful marketing for WESH 2’s local advertisers.
• Provide inspiration and strategic direction to grow the skillset of our creative team
• Produce and post targeted social media marketing
• Collaborate, manage and execute dynamic outside media advertising efforts
• Liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities
• Attend outside community functions or meetings
• Manage television promotional inventory on WESH 2, our digital platforms and our multicast channels including MeTV Orlando.
• Develop and monitor annual department budget and expenses
  
  

Requirements

• 5 years in station marketing/promotion/brand management
• Must be creative, a compelling writer, and be able to use research to meet station goals
• Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPS
• Conceive and critique creative concepts and graphic designs to be incorporated into internal and external station branding
• Can collaborate and meaningfully communicate with news staff and interdepartmental station personnel
• Valid driver's license (hire is contingent on good driving record)
• Relevant college degree preferred or equivalent work experience.
• Equivalent military training from Defense Information School (DINFOS) and associated experience will be considered
• In-person attendance is required
  
  

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ Health Services
• Additional benefits to meet your and your family's needs
  
  

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.