Senior Marketing Specialist- Industrial Automation Marketing

As a Senior Marketing Specialist- Industrial Automation Marketing, you will lead the design, creation, development and delivery of marketing programs. You will plan the strategy to support the growth and expansion of company products and services, and to attract customers to company website, online presence and promote products or services. Additionally, you will create, convey brand messages and improve brand awareness as well as analyze statistics and identify areas to optimize marketing performance. You will develop marketing content and explores sales channels. You may coordinate involvement in conferences, exhibitions and marketing seminars.

Responsibilities: 

• Execute integrated, Wesco-led automation marketing campaigns that support industrial end-user growth, leveraging a consistent narrative across digital, events, webinars, and sales enablement to drive pipeline and customer engagement.
• Partner with internal sales and marketing leaders to activate campaign-based demand generation programs, ensuring alignment to business priorities and measurable outcomes rather than one-off requests.
• Track and report on pipeline creation and engagement metrics, helping refine campaign execution and scale successful approaches across markets.
• Coordinate with key contacts for implementation and communication of sales promotions and marketing campaigns from concept development to finished product, including development of marketing collateral such as social and digital campaigns, as well as traditional marketing such as direct mailers, brochures, flyers, catalog pages, etc.
• Assist with development and manage tracking of lead-generation activities such as link building, directory listings, blog, social media, and online press release generation, as requested
• Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns..
• Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, and competitor research.
• Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels.
• Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns.

Qualifications:

• Bachelor’s degree in marketing, communications, or relevant industry preferred.
• 4 to 5 years required, 6 years preferred of product, solution or field marketing experience, preferably in Fortune 500 company.
• Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices.
• Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups.
• Highly organized and detail oriented, with a customer-centric focus and commitment to quality.
• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).
• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.”
• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint), working knowledge and at least basic- to intermediate-level HTML or wordpress skills.
• Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.
• Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.

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