Demo

Outside Sales Representative (Demand Creation)

Wesco
San Diego, CA Full Time
POSTED ON 8/22/2026
AVAILABLE BEFORE 10/21/2026

As a Representative - Outside Sales, you will be responsible for developing new prospects and interacting with assigned customers to increase sales and margin of the company's products and/or services. Your primary focus will be face-to-face selling and account management activities to meet sales revenue. You will be expected to engage with all levels of the customers’ organizations including technical, operations, supply chain and executive management. You may be required to develop and deliver sales bids, presentations, proposals and/or product demonstrations. 

 

 Responsibilities: 

  • Assess customer needs and suggest products, services and/or solutions and ensure a smooth sales process. 
  • Executes and expands assigned customer account plan(s) which is developed in conjunction with management. 
  • Executes on billing margin initiatives through value added services, marketing programs, and supplier engagement. 
  • Prospects potential customers, including cold calling and developing leads through referral channels.  
  • Communicates with customers and leads to identify and understand their product or service needs; identifies and suggests products and services to meet those needs. 
  • Demonstrates the functions and utility of products or services to customers based on their needs. 
  • Ensures customer satisfaction through ongoing communication and relationship management; resolves any issues that may arise post-sale. 
  • Maintains communication with existing and previous customers, alerting them of new products, services, and enhancements that may be of interest. 
  • Utilizes sales management tools for sales planning, supplier planning and documenting opportunities. 
  • Develops and grows product knowledge through Wesco and supplier training. 
  • Develops strong relationships with suppliers, including performing regular joint sales calls. 
  • Provides quotations directly or in conjunction with sales support team. 

 

Qualifications: 

  • Valid Driver’s License, with a satisfactory driving record required.
  • High School Degree or Equivalent required; Bachelor’s Degree is preferred.
  • Prior sales experience required, outside sales preferred.
  • Two years of industry experience preferred.
  • Ability to travel to current and potential clients and suppliers.
  • Ability to work flexible schedule and occasional overnight travel.
  • Excellent sales and negotiation skills.
  • Ability to develop and deliver presentations.
  • Strong interpersonal skills.
  • Effective communicator both written and verbally.
  • Ability to work in team environment.
  • Strong Microsoft Office Suite skills.
  • Knowledge of advertising and sales promotion techniques (Preferred).
  • Ability to travel 50% - 75% of the time.

 

Working Environment: Outside Sales – Work is generally performed in an office environment, but employee may need to travel to customer sites or warehouse facilities. Driving may be required for an extended period of time with frequent stops and starts.  Can be exposed to outdoor weather conditions. 

 

** This role includes the opportunity to earn commission in addition to base salary, with earnings tied to your individual sales performance.**

 

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Salary.com Estimation for Outside Sales Representative (Demand Creation) in San Diego, CA
$71,101 to $98,907
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