What are the responsibilities and job description for the Director of Franchise Development position at WePlay Music?
Company Description
WePlay Music is entering an exciting new phase of national expansion, and we’re looking for a Director of Franchise Development to help us grow with intention, quality, and heart. This role is ideal for someone who understands that franchise development is ultimately about people, relationships, and selecting the right partners rather than simply achieving rapid growth.
Role Description
The Director of Franchise Development will lead WePlay Music’s franchise growth and support the marketing efforts that drive new franchise inquiries. This role manages the full development process, from responding to leads and qualifying candidates to guiding them through the discovery stage and supporting the signing process. The ideal candidate communicates clearly, builds strong relationships, and understands how to support prospective owners through an important business decision.
This position also collaborates with leadership on marketing strategies, assists with franchise-focused content, and represents the brand at events.
We are especially interested in candidates who have worked in after-school or youth enrichment franchise systems and understand the unique needs of family-focused service brands.
Responsibilities
- Manage the full franchise development process from inquiry to signing
- Conduct qualification calls, discovery meetings, and candidate follow-ups
- Support franchise marketing campaigns and help create franchise-related content
- Maintain accurate tracking of all prospects and communication through the CRM
- Represent WePlay Music at franchise expos, events, and networking opportunities
- Collaborate with leadership on national expansion planning and territory strategy
- Guide candidates regarding expectations, timelines, and requirements
- Ensure every prospective franchisee receives timely and high-quality communication
Qualifications
- Experience in franchise sales with a strong understanding of franchise agreements
- Proficiency in franchising strategies, business planning, and multi-unit growth models
- Demonstrated ability to generate leads and identify new market opportunities
- Strong negotiation, leadership, and communication skills
- Ability to build and maintain positive relationships with prospective and existing franchise partners
- A bachelor’s degree in Business Administration, Marketing, or a related field is preferred
- Background in the music, arts, after-school, or youth enrichment industry is a plus
Requirements
- Minimum of 3 years of experience in franchise development or franchise sales
- Familiarity with the full franchise development cycle, including lead qualification, discovery processes, and onboarding
- Strong understanding of FDDs, franchise agreements, and franchise compliance
- Ability to manage a consistent pipeline of candidates while maintaining accurate CRM records
- Comfortable presenting to individuals and small groups in a professional and confident manner
- Competency in developing franchise marketing materials and supporting lead generation campaigns
- Availability to work on-site in Irvine, CA, with flexibility to attend events, expos, and meetings
- Strong organizational skills, attention to detail, and the ability to follow structured processes
- A reliable, polished, and professional communication style, both written and verbal
Compensation and Benefits
This is a part-time position with a competitive base structure and performance-based incentives. Compensation is tied to lead generation results, candidate progress, and franchise agreements. Long-term growth opportunities within the organization will be discussed during the interview process.
Why Join Us
WePlay Music is a mission-driven brand built on quality education, strong relationships, and meaningful community impact. Joining our team means becoming part of a company that values integrity, transparency, and thoughtful growth. This role has a direct influence on our national expansion and plays an important part in shaping the future of a growing franchise system.
How to Apply
Interested candidates can apply directly through LinkedIn by submitting their resume or reach us at careers@weplaymusic.com. We encourage candidates to include a brief note on why they believe they are a strong fit for this role.