WeNatal Retention & Lifecycle Manager

Location: Remote (Los Angeles preferred)

Type: Full-Time

WeNatal is redefining how couples prepare for parenthood. We’re the first prenatal supplement brand designed for both women and men, rooted in functional medicine, clean ingredients, and the belief that fertility is a shared journey.

Founded by two moms who’ve walked this path themselves, WeNatal empowers couples through science-backed products, education, and community. Our mission is to help people feel seen, supported, and equipped for one of the most meaningful chapters of their lives. 

We’re looking for a highly strategic, deeply creative Retention & Lifecycle Manager to elevate every touchpoint in our customer journey—from the moment someone discovers WeNatal through their long-term relationship with the brand.

This is not a plug-and-play retention role. We are a premium, mission-driven brand that does not rely on discounts. Instead, we create loyalty through education, trust, personalization, and elevated experiences.

We need someone who understands how to build devotion, not promotions—someone smart, scrappy, and inventive who can turn lifecycle marketing into a growth engine.

You will partner closely with the founders, marketing, customer service, and creative teams to architect high-impact lifecycle journeys that increase retention, improve subscription performance, and deepen emotional connection with our customers.

• Own the full lifecycle strategy: pre-purchase, post-purchase, subscription, churn-prevention, and reactivation flows.
• Develop advanced segmentation and personalization to create genuinely 1:1-feeling experiences at scale.
• Build retention strategies based on education, value, and premium experience—not discounts.
• Continuously optimize flows (creative, timing, triggers, segmentation) to improve open rates, CTR, conversion, and LTV.
• Develop dynamic, behavior-based automations that respond intelligently to customer actions and needs.

• Reimagine the post-purchase flow to feel elevated, human, and aligned with our mission—from order confirmations to nurture sequences to replenishment pathways.
• Partner with customer service to ensure the WeNatal tone, care, and “premium touch” is experienced at every interaction.
• Architect memorable moments across the journey to increase brand love and long-term engagement—without relying on promotional tactics.
• Collaborate on creative education and support content that empowers customers and drives product success.

• Own subscription performance: adoption, retention, skip behavior, churn signals, and long-term LTV.
• Build strategies that increase subscription stickiness through value, education, and personalization—not discounts.
• Identify moments for high-integrity upsell and cross-sell across the WeNatal ecosystem (Prenatal → Omega → Egg Quality → Protein → Magnesium Rest Digest).
• Analyze retention and cohort data to uncover new opportunities for loyalty and repeat purchase.

• Own lifecycle analytics and reporting—establish KPIs, monitor performance, and share insights with founders and cross-functional teams.
• Build dashboards and retention forecasts that help guide marketing and product strategy.
• Use qualitative and quantitative insights to continually refine lifecycle journeys and brand experience.

• Partner with marketing, customer service, creative, operations, and the founders to ensure a cohesive, elevated, and frictionless customer journey.
• Support new product launches, campaigns, and partnerships with retention-first strategies.
• Maintain operational excellence, documentation, consistency, and executional rigor—while still thinking outside the box to push the brand forward.
  

You are not a template operator or discount-driven marketer. You’re a builder, a storyteller, a strategist, and a creative problem solver. You know that premium brands grow through value, trust, and experience—not coupons.

• Experienced with premium, elevated, or mission-led brands where retention is built on relationship, not promotions.
• Able to develop lifecycle strategies that create loyalty without discounting—using education, storytelling, timing, and personalization.
• Smart, strategic, and scrappy—someone who finds creative ways to solve problems without needing giant budgets.
• A systems thinker who can architect seamless, thoughtful, emotionally resonant journeys.
• Analytical and intuitive—comfortable in data but gifted at writing human, warm, educational messages.
• A strong protector of brand identity; you understand how to maintain a premium experience end-to-end.
• Entrepreneurial and comfortable in a fast-moving, high-accountability startup environment where your ideas matter.
• Passionate about wellness, functional medicine, and helping couples feel empowered on their fertility journey.
  

• 4–7 years of experience in retention, CRM, lifecycle marketing, or email/SMS marketing.
• Expert-level Klaviyo knowledge (flows, segmentation, dynamic content, analytics, API triggers).
• Experience with subscription businesses and LTV optimization.
• Experience working cross-functionally with customer service to elevate CX.
• Strong data analysis skills and proficiency in analytics tools (GA4, Looker, cohort tracking, etc.).
• Excellent communication and copywriting skills—especially for premium brands.
• Based in Los Angeles or open to remote with periodic travel for team gatherings and events.