Field Marketing Manager

Location Type: Hybrid (Remote On-site collaboration/alignment meetings)

Location: Greenville, SC

Travel: US-based travel required, approximately every other week

Compensation: On-target earnings (OTE) $110,000 - $125,000

Start: December 2025

About Wellzesta

Wellzesta is a bootstrapped, cash flow–positive, and rapidly growing technology company that is helping the senior living industry deliver on its promise of increasing resident wellness and longevity. We operate in a dynamic fast-paced environment where every team member wears multiple hats and makes a tangible impact.

We are team-oriented, mission-driven, and passionate about improving lives through innovative technology.

Role Description

Wellzesta is seeking a Marketing Manager with a strong emphasis on field marketing. The ideal candidate blends strategic thinking with hands-on execution, thrives in this environment, and is excited to generate measurable growth in Sales Qualified Leads (SQLs).

The role requires cross-functional collaboration. The successful candidate will partner with Product on positioning and messaging (acting as Product Marketing Manager); partner with Customer Success to strengthen client communications and advocacy; support Sales with enablement materials and insights into market trends and buyer behavior.

For a high performer, this role has a clear growth path to Marketing Director with a compensation package that involves stock options.

The successful candidate will have a personal presence that is compatible with Wellzesta’s consultative sales process, with behavior characterized as measured, dignified, and deliberate. 

Key Responsibilities

Field Marketing (50%)

• Plan and execute Wellzesta’s presence at industry conferences and events.
• Collaborate with channel partners to host co-branded events and client showcases.
• Attend new client onboarding go-lives; build relationships with C-suite leaders, capture testimonials, photos, and videos to fuel advocacy marketing.

Go-to-Market Strategy (15%)

• Contribute to the development and execution of Wellzesta’s GTM plan.
• Conduct market research to refine positioning and messaging.
• Co-create and operationalize our Advocate-Based Marketing Playbook.

Brand Marketing (20%)

• Author and publish email campaigns, newsletters, and eBlasts to promote Wellzesta’s brand promise. Example: Rose Villa Partners with Wellzesta
• Author and publish social media posts that share our “good news.” Examples on Wellzesta LinkedIn
• Maintain the marketing campaign backlog and ensure consistent brand storytelling.

Data & Analytics (15%)

• Manage marketing data hygiene and segmentation within HubSpot.
• Measure campaign effectiveness and report on key metrics, including SQL generation.

Key Performance Indicators

Primary KPI: Sales Qualified Leads (SQLs) generated.

Experience & Qualifications

Required:

• 5 years of B2B marketing leadership experience, where the B2B sale involves selling to a "committee."
• Minimum 2 years in field marketing.
• Strong proficiency with HubSpot.
• Proven track record of driving SQL growth.
• Excellent written, verbal, and interpersonal communication skills.
• Must reside in the Greenville, SC area and be available for travel to conferences and client events.

Preferred:

• Proficiency in using Canva to design marketing collaterals.
• Experience marketing SaaS or technology solutions to senior living or healthcare sectors.
• Comfort operating in a high-growth, entrepreneurial environment.
• Demonstrated success collaborating cross-functionally across product, sales, and customer success.
• Recipient of nationally-recognized athletic and/or academic achievement.

Compensation & Benefits

OTE Compensation: $110,000 - $125,000 (Base Salary Commissions)

• Commissions: Uncapped; based on SQLs generated.

Probationary period: initial 3 months

Full-time employment: Includes the following benefits after the first 3 months:

• Health Reimbursement Arrangement
• Healthcare & Dependent Care FSAs
• Company-matched 401K Retirement Plan