Sr. Marketing Program Manager

Description

The Why Behind Wellvana

Wellvana partners with hospitals, health systems and independent primary care practices to make the transition from fee-for-service to value-based care life-changing for patients and providers.  

With more than a dozen ACOs, as well as Medicare Advantage contracts from coast to coast, Wellvana matches its partners with personalized paths in their value-based care journey.  

By offering multiple high-touch delivery models, including guided physician enablement as well as embedded support featuring Foundational Care™ management, Wellvana layers in supporting services that help reduce the administrative load while delivering resources to patients that drive positive outcomes.  

Founded in 2018 and based in Nashville, Tenn., Wellvana works with partners in over 40 states, caring for more than 800,000 patients across multiple payors.

In 2024, Wellvana’s ACO participants generated over $337M in savings to Medicare, with the company’s flagship ACO achieving more savings than any other Medicare Shared Savings Program ACO in the nation.

Clarity on the Role

The Sr. Program Manager, Marketing is a strategic operator who turns ideas into impact. You’ll lead the orchestration of marketing programs and initiatives—from early strategic briefings through creative development and delivery—ensuring teams are aligned, timelines are clear, and outcomes ladder up to Wellvana’s larger brand and growth goals.

You’ll partner with brand strategy, creative and events while working with our internal clients (growth, partner success, clinical, site of care, quality, and product) to translate strategy into clear deliverables, action and creative direction, while also driving momentum across complex workstreams, and keeping leadership informed and engaged. This role is integral to advancing how Wellvana tells its story to partners, patients, and physicians. This role reports to the Chief Experience Officer and has a Specialist, Marketing operations, as a direct report. 

What’s Expected

• Drive Strategy Through Execution: Lead programs that connect business objectives to marketing deliverables—bridging strategy, storytelling, and execution.
• Lead the Briefing Process: Partner with brand and creative leads to translate strategic goals into actionable creative briefs, ensuring every project starts with clarity, alignment, and measurable success criteria.
• Run Integrated Workstreams: Manage multi-disciplinary teams from concept to completion across channels including digital, social, video, CRM, print, and in-market activations.
• Operationalize the Marketing Rhythm: Run recurring meetings and smaller working sessions that align marketing and cross-functional teams, distilling updates and risks into concise, decision-ready summaries for leadership.
• Own Monday.com: Develop clear timelines and tasks within our project management platform Monday, ensuring teams are aligned and deadlines are met. Find places to improve efficiency and visibility to the work and capacity. 
• Build Tools and Systems: Evaluate and implement workflow tools that streamline project intake, prioritization, asset management, and reporting.
• Manage Risk and Remove Barriers: Identify dependencies early, mitigate risks proactively, and create clear pathways for project success.
• Promote Continuous Learning: Lead post-launch reviews and feedback loops that turn insights into process improvements.

Requirements

What’s Required: Live Out the Wellvana Way 

• Find a way. Be accountable, see the work through, make it life-changing. 
• Ask the why question. The conventional wisdom is often wrong. Be curious and always connect your work back to the goal and audience. 
• Move on what matters: Prioritize the work and be laser focused on what moves the needle. 
• Expect to win: Confidence is contagious. Bring solutions. 
• You can’t do it alone. And you’re not expected to. We work best when we’re a team. Silos slow us down. Collaboration and communication are the fast way... and the fun way.

Other Traits of the Right Candidate

• A strategic thinker who can zoom out to see the big picture and zoom in to drive execution.
• Fluent in both marketing strategy and program management—able to connect business priorities to creative outputs.
• Comfortable leading through ambiguity and creating clarity where none exists.
• An exceptional communicator who can facilitate collaboration across multiple teams and senior stakeholders.
• Expert in project management frameworks, including scoping, scheduling, budgeting, and resourcing.
• Experience using Monday Work Management platform.
• Agency experience with client, strategy and delivery roles preferred.
• Organized, resourceful, and deeply detail-oriented, without losing sight of the “why.”
• 10 years of experience in program, account or project management roles supporting marketing or creative organizations.