Marketing Associate

Summary:

This position is responsible for supporting marketing and sales team efforts for corporate partners.

Essential Duties and Responsibilities:

• Work alongside the corporate marketing, sales, product, and catalog teams to collect needed data to product content for email, social and direct to customer campaigns.
• Support content for tradeshows, customer meetings, and operational content needed for the organization.
• Conceptualize and develop visually captivating graphics, illustrations, and multimedia content for various digital platforms.
• Create engaging videos/animations optimized for social media, ensuring high-quality content that aligns with brand objectives.
• Creation of printed material (Flyers, catalogs, newspaper, banners, booths, etc.)
• Work closely with the sales and marketing team to understand campaign goals. Create content and brand partnerships that align with brand guidelines and strategies. Provide creative input and ideas for marketing campaigns and initiatives.
• Support the sales team with content creation for customer meetings and trade shows.
• Create a channel of consistent communication with product team(s) to better understand industry trends, product developments, and solicit feedback on product related content to ensure accuracy of communication on product features, benefits, and function.
• Communicate effectively with team members, providing updates on project progress and soliciting feedback when necessary.
• Stay abreast of the latest social media and email marketing trends, design techniques, and best practices to enhance content quality and effectiveness and regularly assess and optimize content performance based on analytics and insights.
• Monitor social media channels for feedback and engagement, adjusting content strategies as needed to drive better results.
• Manage and organize digital assets including photos, videos, and graphics for easy access and retrieval.
• Maintain a digital library of content assets, ensuring they are properly cataloged and labeled for efficient use.
• Other job activities as assigned.

Essential Education, Knowledge, Skills, Abilities and Experience:

• High School diploma required; Advanced degree in Business or Marketing or a related field preferred; 1 or more years' experience in a marketing related role, preferably in an automotive aftermarket environment. A combination of education and experience will be considered.
• Proficient in Microsoft Office Suite (PowerPoint, Word, Publisher, Excel) and Adobe Suite (Photoshop, Illustrator, InDesign, Lightroom, Acrobat)
• Familiarity with social media platforms and email marketing platforms (Facebook, LinkedIn, Instagram, X, TikTok, Constant Contact)
• Strong organization skills, specific to digital asset management
• Strong verbal and written communication skills
• Proficient in content creation principles, including export formats, composition, typography, and color theory.
• Understands distinct purpose of different content types, including graphics, videos, and written
• Proficient understanding of social media marketing
• Understands the distinct purpose and functionalities of various social media platforms.
• Familiar with social media analytic tools and metrics
• Passion for creativity, innovation, and staying updated on emerging trends in design and social media.

Equipment Used:

• Miscellaneous office equipment

Personal Protective Equipment/Clothing Required (PPE):

• Safety glasses and hearing protection as required.
• ESD smock and grounding equipment as required.

Physical Demands:

(Not Applicable, Occasionally [1-33%; 0-2.5 hrs./day], Frequently [33-66%; 2.5-5.5 hrs./day], Constantly [>66%; 5.5 hrs./day])

Physical Abilities

• Stand – Frequently
• Walk – Occasionally
• Sit – Frequently
• Climb – Occasionally
• Crawl – Occasionally
• Squat – Occasionally
• Kneel – Occasionally
• Bend – Occasionally
• Twist – Occasionally
• Use of Hands/Fingers – Frequently
• Reach Outward – Occasionally
• Reach Above Shoulder – Occasionally

Lift/Carry

• 10 lbs. or less - Frequently
• 11-20 lbs. - Occasionally
• 21-50 lbs. - Occasionally
• 51-100 lbs. - Occasionally

Push/Pull

• 10 lbs. or less - Frequently
• 11-20 lbs. - Occasionally
• 21-50 lbs. - Occasionally
• 51-100 lbs. - Occasionally

Sensory Requirements

• Speech - Yes
• Vision - Yes
• Touch - Yes
• Hearing - Yes
• Smell - Yes