What are the responsibilities and job description for the GM, Product & Category Strategy position at Wells Vehicle Electronics?
Summary:
This position is responsible for implementing objective category management initiatives, leading dialogue with retailers and sales teams, and delivering actionable insights using data driven analysis.
Essential Duties and Responsibilities:
- Convert insights into action, manage categories objectively, and demonstrate the company’s abilities to drive results.
- Manage the strategic selection of customer categories and SKUs to maximize revenue and profitability for both company and customers.
- Report strategic line reviews, product classification, sales growth recommendations, inventory recommendations, ROI and ROS improvement strategies to internal and external stakeholders.
- Perform analysis of customer/industry category performance, including qualitative and quantitative assessments.
- Analyze and forecast sales by brand, item, and market for local and national customers.
- Review retail pricing and macroeconomic trends to uncover performance trends and opportunities for retail partners.
- Develop reports and prepare analysis for ad-hoc requests, including promotional analysis, product selection, and replenishment.
- Create and publish market and KPI reports utilizing company sales data, customer Point of Sale (POS) data, and market share data.
- Articulate clear plans around category positioning, product segmentation, and strategic initiatives to company departments, account managers, executive management, and customers.
- Collaborate with sales and customers on strategic initiatives and promotional activity.
- Lead, mentor, and motivate a team to foster a high-performance culture and achieve business goals.
- Other job activities as assigned.
Essential Education, Knowledge, Skills, Abilities and Experience:
- Bachelor degree in Business Management, Marketing or related field required; Advanced degree preferred; 8 years’ experience in Marketing, Sales, Finance, Category Management or Business Analyst roles; Demonstrated history of personal growth and development. An equivalent combination of education and experience will be considered.
- Category management or business analyst certifications preferred.
- Exceptional business acumen, organizational and project management skills.
- Ability to lead change and convert insights into action in a cross-functional environment.
- Ability to research, analyze, evaluate, and summarize information to make decisions, solve problems, and achieve goals.
- Excellent interpersonal, oral/written communication, and problem-solving skills.
- Strong communication skills with the ability to influence across internal teams and external customers.
- Intermediate to advanced knowledge of Microsoft Excel, Access, database tools and Power BI or other data visualization tools
- Ability to travel (domestically and internationally), as required
Equipment Used:
- Personal computers, general office equipment
Personal Protective Equipment/Clothing Required (PPE):
- Safety glasses and hearing protection as required.
- ESD smock and grounding equipment as required.
Physical Demands:
(Not Applicable, Occasionally [1-33%; 0-2.5 hrs./day], Frequently [33-66%; 2.5-5.5 hrs./day], Constantly [>66%; 5.5 hrs./day])
Physical Abilities
- Stand – Occasionally
- Walk – Occasionally
- Sit – Constantly
- Climb – Not Applicable
- Crawl – Not Applicable
- Squat – Not Applicable
- Kneel – Not Applicable
- Bend – Not Applicable
- Twist – Not Applicable
- Use of Hands/Fingers – Constantly
- Reach Outward – Not Applicable
- Reach Above Shoulder – Not Applicable
Lift/Carry
- 10 lbs. or less - Occasionally
- 11-20 lbs. - Occasionally
- 21-50 lbs. - Not Applicable
- 51-100 lbs. - Not Applicable
Push/Pull
- 10 lbs. or less - Not Applicable
- 11-20 lbs. - Not Applicable
- 21-50 lbs. - Not Applicable
- 51-100 lbs. - Not Applicable
Sensory Requirements
- Speech - Yes
- Vision - Yes
- Touch - Yes
- Hearing - Yes
- Smell - No