Brand Strategy Lead Marketing Consultant

About this role:

Wells Fargo is seeking a Brand Strategy Lead Marketing Consultant within our Consumer, Small and Business Banking (CSBB) organization.

Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role, you will:

• Lead complex initiatives and work across functional teams to strategize, plan and ensure execution of a variety of marketing, development strategies and programs with broad impact
• Provide campaign management of critical and complex campaigns and initiatives for brand management and segment initiatives.
• Exercise independent judgement and strategic thought leadership to guide development and execution of campaigns including strong partnership with agencies and LOB marketing teams.
• Ability to work independently, multi-task and meet deadlines with a sense of urgency and ensure process steps are met while managing risk in a dynamic and complex environment.
• Collaborate and consult with LOB/product marketing partners, business partners and outside vendors to ensure successful implementation and execution brand platform across CSBB.
• Demonstrate expertise in legal, compliance, privacy regulations and policies related to marketing.

Required Qualifications:

• 5 years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Familiarity with various marketing technologies (e.g., Aprimo, IBM Campaign Management Tool, SalesForce)
• Experience taking conceptual ideas or problems and turning that into well-defined strategies, programs across product/channel/services
• Experience in on-us and digital channels, including social, websites, email, ATM, wf.com
• Experience working with cross-functional teams, including external vendors
• Strong collaboration and partnering skills across various levels of the organization
• Experience with Diverse segment marketing
• Ability to prioritize work, meet deadlines, achieve goals, and work under pressure in a dynamic and complex environment
• Financial services experience preferred

Job Expectations:

• This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.

Posting Locations:

• 401 S Tryon St - Charlotte, North Carolina 28282
• 150 E 42nd St - New York, New York 10017

Required locations listed above.

Salary Range:

• New York, New York: $115,900-$206,100 annual base.

Salary range is determined by location of the job. May be considered for a discretionary bonus.

Please note: Job posting may come down early due to volume of applicants.

Pay Range
$96,600.00 - $206,100.00
Benefits

Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

• 401(k) Plan
• Paid Time Off
• Parental Leave
• Critical Caregiving Leave
• Discounts and Savings
• Health Benefits
• Commuter Benefits
• Tuition Reimbursement
• Scholarships for dependent children
• Adoption Reimbursement

Posting End Date:
15 Apr 2024

• Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.