Brand Manager - Refreshment

Job Description

Wells Enterprises is looking for a strategic & action-oriented Brand Manager to steward our Refreshment brands into their next era of growth. Reporting to the Director of Refreshment, you will be responsible for the day-to-day management of multiple Refreshment brands, including a growing number of candy brand launches into the frozen category. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, has portfolio management skills, and can inspire a diverse cross functional team.

Primary Responsibilities:

• Brand Strategy & Positioning: Develop, collaborate, and implement brand strategies that grow the Refreshment business in frozen treats.
• Holistic General Management: Champion the bottom-line success of the brands, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution.
• Cross-Company Partnership: Lead communication & collaboration efforts with our partners at Ferrara, leveraging the equity of their powerful candy brands to drive Refreshment growth while contributing to their continued Masterbrand expansion.
• Licensed Business Strategy & Leadership: Lead our Licensed business, partnering with other brand leaders and licensor partners to bring cultural relevance to the category in retail and mobile vending.
• Consumer Insights & Trends: Strategically conduct & analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans.
• Marketing Campaigns & Activation: Lead an integrated agency team to plan & execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints.
• Sales, Retail, and E-Com Support: Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all.
• New Product Development: Partner with our innovation team, product managers, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria.
• Performance Tracking & Optimization: Measure and analyze key performance indicators, leveraging findings to adjust strategies and meet business objectives.
• Team Leadership: Lead & coach a team of (1) Sr. Associate Brand Manager, developing their skills and capabilities while delivering business results you both can be proud of.
  
  
  

Qualifications

• Bachelor’s degree required; MBA preferred.
• 5-7 years of relevant experience in brand management, marketing, or related CPG roles. Preferably in the food & beverage industry.
• Strong understanding of brand building & delivering on consumer needs.
• Proven ability to execute successful marketing campaigns and product launches.
• Demonstrated analytical skills and experience in turning complex data sets into actionable insights.
• Strong leadership & communication skills, as well as the ability to influence and inspire.
• Interest or understanding of the confectionery industry.
  
  
  

Refreshment is an innovative, high growth category represents a critical priority for Wells Ferrero. Our team operates in a fast-paced work environment that requires a bias for action, an entrepreneurial mindset, and a willingness to ‘be real’ while working together to achieve our common goals. If this sounds like an environment you’ll thrive in, we look forward to hearing from you!

The base pay range for this position is $115,766 to $162,073 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

About Us

Wells Enterprises, a Ferrero company, is one of the largest ice cream manufacturers in the United States and the maker of well-loved brands including Blue Bunny, Halo Top, Bomb Pop, and Blue Ribbon Classics and today Trolli, Butterfinger 100grand, Baby Ruth, Nutella and Kinder Bueno.

Wells Enterprises is a 2 billion company employing 4,000 employees, across 4 production plants and 2 main hub locations, Chicago and Le Mars. Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams.

As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero’s global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment.

At Wells, our people—and their experience—sit at the heart of our ambition. Learn more at www.wellsenterprisesinc.com.

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.