Marketing Coordinator

Company Description

Wellness Curated is a fast-growing distributor of luxury skincare and wellness products, representing exclusive brands across the U.S. We partner with the world’s leading spas, hotels, and retailers to deliver performance-driven and innovative products that elevate the guest experience. 

We are seeking a dynamic and highly motivated Marketing Coordinator to lead the development and execution of marketing initiatives across digital, brand, and experiential channels. This is a cross-functional role with responsibility for shaping brand strategy, managing day-to-day marketing operations, and driving customer acquisition and engagement. 

The ideal candidate brings a balance of creative thinking, strong communication skills, and hands-on experience managing multi-channel campaigns. They will collaborate closely with leadership, external vendors, and partners to ensure brand consistency and marketing effectiveness. 

Role Description

Marketing Strategy & Planning 

• Develop and implement multi-channel marketing strategies to support company goals and growth 
• Own the marketing calendar, coordinating timelines across content, email, social, and campaigns 
• Conduct market research and competitive analysis to inform positioning and messaging 

Brand Management 

• Maintain and evolve brand voice, visual identity, and messaging across all channels 
• Collaborate with creative and design partners to produce brand assets and marketing collateral 
• Support product and partnership launch with clear, on-brand communications 

Digital Marketing & Social Media 

• Manage all social media platforms, including content creation and scheduling 
• Oversee email marketing programs, including newsletters, campaigns, and list segmentation 
• Track and report on marketing KPIs using analytics tools to optimize performance 

Website & Content Management 

• Coordinate updates to the website, including product updates, landing pages, content 
• Ensure a consistent user experience and clear brand messaging across all digital touchpoints 

Partnership & Event Support 

• Support the development of marketing materials for trade shows, events, and partner initiatives 
• Assist with planning and execution of brand activations and promotional campaigns 

Project Management & Coordination 

• Manage timelines, deliverables, and cross-functional collaboration across marketing projects 
• Work with leadership to allocate budgets, prioritize initiatives, and manage external vendors 

Qualifications 

• 2 years of relevant marketing experience 
• Strong written and verbal communication skills 
• Experience with digital marketing platforms and technologies (e.g., social media tools, email marketing, Canva, Photoshop, Mailchimp etc.)
• Familiarity with analytics and performance reporting tools 
• Detail-oriented with strong organizational and project management abilities 
• Comfortable in a fast-paced, growing environment with multiple priorities