Health & Wellness Coach

Brief Description

Company: The mission of Well (https://www.well.co/) is to transform healthcare through our unique impact to our members' health and happiness. We do this through our differentiated consumer experience and world-class data and analytics engine that drive engagement and behavior change. Our product -- a consumer health engagement platform -- integrates concierge services, behavioral health, telemedicine, care management, coaching and wellness services to drive sustained engagement, lower costs and improve the health of members. In addition to our product, we know our team makes us unique. We’re a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture, which you can learn more about here: https://www.well.co/careers.

Position Title: Health Coach

Reports to: Member Services Advocacy Manager

Location: Chapel Hill, NC

Start Date: November 16th 2026

Salary Range: 24.03/hr- 25.96/hr, depending upon experience

Shift: Monday-Friday 8:00AM-5:00PM with some evening hours required

Are you passionate about helping individuals achieve their optimal health and wellness goals? This job is for a motivated and certified Health and Wellness Coach. The ideal candidate will provide personalized health coaching to our members, empowering them to make sustainable lifestyle changes in areas such as nutrition, physical activity, stress management, and emotional well-being. This role is crucial in promoting a culture of wellness and ensuring our members successfully reach their potential through a personalized, holistic, and non-judgmental approach.

Health Coaching at Well is a blended, human-digital experience. Coaches interact with our members through phone and also through our HIPAA-compliant messaging platform. Well has a large library of proprietary journeys and videos, and coaches can offer these and other resources for clients to access between sessions, to maximize behavior change.

Key Responsibilities

• Maintain a panel of coaching clients: Offer initial and follow up coaching sessions on a daily basis, with direct service delivery accounting for approximately 80-85% of their overall time.
• Meet professional practice standards: Maintain their coaching credential through regular continuing education and certification renewals; attend coaching consultations in a timely manner, participate in monthly coach staff trainings.
• Client Assessment, Health Baselining & Goal Setting: Conduct comprehensive initial assessments to understand the client's current (baseline) health status, lifestyle, goals, challenges, and motivations. Collaborate with clients to establish a vision for future wellness and an action plan to achieve it utilizing specific, realistic, measurable, achievable, and time-bound wellness goals.
• Individualized Coaching: Build and sustain meaningful 1:1 relationships with clients. Show empathy and active listening to build rapport. Co-develop and implement personalized actions plans to reach wellness goals, guiding clients with relevant behavior change strategies, health education, and skill-building activities. Provide ongoing one-on-one and/or group coaching sessions, based on experience, training and company strategy (primarily telephonic and/or chat).
• Support and Accountability: Serve as a consistent source of motivation, encouragement, and accountability for clients. Track progress, monitor outcomes, and adjust coaching strategies as needed to ensure goal attainment and progress towards client and company health outcomes, such as improvements in BMI, stress reduction, mood improvement, BP management, etc.
• Health Education: Deliver accurate and evidence-based information on various wellness topics, including mindful eating, stress reduction techniques, sleep hygiene, and the importance of regular exercise. Note: Coaches do not diagnose conditions or prescribe treatments. Coaching sessions should primarily be spent in direct coaching activities and not in didactic education.
• Collaboration: Work with other healthcare professionals (e.g., physicians, nurses, dietitians, exercise professionals) as necessary, with client consent, to provide coordinated and comprehensive support.
• Administrative Duties: Maintain accurate and confidential client records, document coaching sessions, manage schedules, respond to coaching clients in the chat feature between sessions as needed.
• Ethical practice: Take personal responsibility for keeping all Well systems and data, including sensitive member data, secure and safe, according to Well data and security policies and HIPAA guidelines.
• Other activities: During client no-shows or cancellations, coaches may be asked to assist with general Well Guide duties such as outreach to members, or to assist on a chat-based coaching queue.
  
  

Onboarding

• Health Coaches will participate in an initial onboarding process that sets you up for success to work in our broader Member Services department, and for coaching at Well.
• Well uses an evidence-based health coaching protocol, and will train coaches in this if they are not already familiar with it. This protocol includes establishing a wellness vision at the start of the coaching experience, and other parameters for within session flow including a goal review that is distinct from goal-setting, etc.
• The expectation is to use the evidence-based workflow to guide the structure of the coaching sessions to deliver optimal health outcomes.
  
  

Requirements

• Certification: NBHWC Board-certified
• Exceptional Interpersonal Skills: adept at active listening, strong use of reflections and affirmations, effectively navigates the use of open questions to expand the conversation and close-ended questions to narrow the conversation, as appropriate.
• Adept and efficient in all written documentation
• Proficient in motivational enhancement and behavior change theories.
• Strong organizational and time management abilities.
• Experience in navigating computer systems like G-suite / Ticketing / CRM systems.
• Availability to work an 8-hour shift.
  
  

Additional Job Information

Well is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare. We welcome team members who are passionate about that mission. We embrace diversity and are committed to building an inclusive team.

Well is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. We seek diversity and encourage individuals from underrepresented groups to apply.

If you are a compassionate, results-driven professional dedicated to empowering clients to live healthier, happier lives, we encourage you to apply!