What are the responsibilities and job description for the Brand Manager position at Welch's?
Grow with Welch's!
Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Grow with Welch's!
Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Position Summary
We're looking for a Brand Manager to join the Welch's team to lead Refrigerated Juice, one of our growth driving platforms, for the Welch's brand. You will be responsible for general management of the platform including strategic direction, cross-functional platform team leadership, overall performance, competitive analysis, product, price, promotions, marketing and new product development. This role will for build, develop and lead the three year strategic roadmap, delivering strong growth plans for the Refrigerated Juice platform at Welch's.
Where You'll Work
This role will be based out of our Concord, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.
Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
What You'll Enjoy
Welch's is an Equal Employment Opportunity Employer. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.
Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Grow with Welch's!
Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Position Summary
We're looking for a Brand Manager to join the Welch's team to lead Refrigerated Juice, one of our growth driving platforms, for the Welch's brand. You will be responsible for general management of the platform including strategic direction, cross-functional platform team leadership, overall performance, competitive analysis, product, price, promotions, marketing and new product development. This role will for build, develop and lead the three year strategic roadmap, delivering strong growth plans for the Refrigerated Juice platform at Welch's.
Where You'll Work
This role will be based out of our Concord, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.
- Welch's is moving to a brand new, state of the art space in Waltham, MA June 2025***
- Develop overall strategic direction for the platform and communicate broadly across the organization, from leadership to sales execution.
- Formulate short-term and long-term business objectives, collaborating closely with internal teams, external partners, and agencies to effectively execute plans.
- Oversee platform budgets, P&Ls, and forecasts, adjusting plans, programs, and activities as needed to ensure the platform meets profit, cost, and volume/net sales growth targets.
- Monitor competitive activity and develop game plans and contingencies to protect marketplace position and mitigate threats.
- Utilize analysis, consumer insights and other tools to arrive at consumer needs and "white space" opportunities, which translate key initiatives.
- Leverage learnings from other Welch's platforms, competitors and cross-category initiatives.
- Identify and prioritize key strategic initiatives and projects, ensuring that resources are allocated to those that drive impactful growth.
- Effectively lead cross-functional teams and provide a leadership voice "to bring teams along" relative to organizational priorities and initiatives.
- Develop and coach one direct report.
- Occasional travel up to 5%
- A consumer-centric leader with a strong drive, passion, and self-motivation with a desire to win
- A strategic thinker with a strong understanding of business dynamics and market trends
- Highly skilled in analyzing consumer behaviors and translating insights into actionable strategies
- A proactive problem solver with a blend of analytical rigor and creative thinking
- Results-driven, focused on delivering business objectives and surpassing goals
- A collaborative leader adept at cultivating strong internal partnerships
- Influential at all organizational levels, with the ability to tailor communication and approaches to diverse audiences
- Highly skilled in project management, with a proven track record of delivering complex initiatives successfully
- Possesses an analytical mindset, turning data insights into strategic business actions.
- A dedicated people leader, committed to mentoring, coaching, and developing high-performing teams.
- BS/BA required. Business, Marketing or related field preferred. MBA preferred.
- 5 years of experience developing and commercializing new products and platforms.
- CPG industry experience strongly preferred, specifically in Food and Beverage.
Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
What You'll Enjoy
- Organization with a bold, clear purpose & vision for the future
- Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
- Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
- Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
- Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge
- Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
- Development & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career
- Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
- 401K plan with Generous Company Match
- Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
- Health, Dental & Vision Insurance
- Health Savings Accounts
- Life and accident insurance
- Employee Assistance Programs
- Tuition reimbursement program
- Additional benefits available through Perks at Work
- Paid parental (and adoption) leave - Available after 12 months of employment
- The anticipated hiring base salary range for this position is $135,000-145,000 annually for US-based employees. This range reflects the minimum and maximum for the position across all US locations, is based on a full-time work schedule, and is Welch’s good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. In addition to base salary, this role is eligible for participation in a bonus plan.
Welch's is an Equal Employment Opportunity Employer. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.
Salary : $135,000 - $145,000
