Vice President Marketing

Vice President of Marketing

Location: Remote

Company: Weiss Ratings, LLC

About Weiss Ratings

Weiss Ratings is the nation's leading independent provider of ratings and analysis on stocks, ETFs, mutual funds, banks, credit unions, and insurance companies. Our mission is to empower consumers, professionals, and institutions with high-quality, unbiased advisory information to help them invest smarter and safer. We are recognized by the U.S. Government Accountability Office and The Wall Street Journal for the accuracy and performance of our ratings.

About Weiss Ratings Plus

Weiss Ratings Plus is our premier, data-powered web subscription service for investors who demand timely, objective financial intelligence. It provides subscribers with:

• America's #1 Stock Rating System, enhanced with premium features.
• Powerful proprietary data filters and advanced stock-screening tools.
• Real-time buy and sell alerts based on data-driven algorithms and expert analysis.
• A vast database featuring ratings on more than 50,000 stocks, ETFs, and mutual funds.

The Opportunity

We are seeking a hands-on Vice President of Marketing to own Weiss Ratings' marketing strategy and lead the team responsible for driving profitable customer acquisition, subscriber growth, retention, and revenue. Reporting closely to the CEO, this executive will translate business priorities into an integrated marketing roadmap, while actively contributing to campaign development and execution.

This is a roll-up-your-sleeves leadership role. The VP of Marketing will manage and develop the Front End, Traffic, and Back End Marketing teams; oversee multi-million-dollar launches; evaluate performance; remove executional roadblocks; and personally contribute wherever the team needs support, from media strategy and funnel optimization to messaging, copy, testing, and analytics.

Key Responsibilities

• Marketing Strategy & Team Management: Set the overall marketing vision and operating cadence. Lead, coach, and develop Front End, Traffic, and Back End Marketing teams, creating accountability for execution, collaboration, quality, and results.
• Direct Response Growth: Own direct-response programs for newsletters and premium trading and investment services. Continuously improve acquisition funnels, offers, customer journeys, conversion rates, and lifetime value.
• Media Buying & Traffic Generation: Direct paid and organic traffic initiatives across affiliate, YouTube, Facebook, and other relevant channels. Establish channel strategies, testing plans, efficiency targets, and vendor or partner relationships.
• Campaigns & Product Launches: Lead monthly product launches and integrated campaigns involving multi-million-dollar spend. Coordinate timelines, messaging, creative, media, technology, operations, and post-launch analysis.
• Hands-On Execution: Remain actively involved in campaign planning and execution, including reviewing copy, refining offers, analyzing dashboards, troubleshooting campaigns, and supporting team members through complex initiatives.
• Revenue & Sales Alignment: Work with sales and commercial teams to create demand-generation and sales-enablement strategies that strengthen conversion and accelerate revenue growth.
• Marketing Technology & Operations: Oversee the marketing technology ecosystem, including Salesforce Marketing Cloud, ensuring reliable data, effective automation, scalable processes, and accurate reporting.
• Analytics & Optimization: Establish KPIs and reporting rhythms. Lead performance reviews, A/B tests, attribution analysis, segmentation, and ongoing optimization across the marketing funnel.
• Cross-Functional Collaboration: Align marketing with product, technology, editorial, finance, customer service, and other teams to deliver a cohesive customer experience and achieve company objectives.

Qualifications

• Proven senior marketing leadership experience, ideally in direct-response, subscription, financial, investment, SaaS, publishing, or other data-driven digital businesses.
• Demonstrated success managing and developing multiple marketing teams while remaining deeply involved in execution.
• Strong understanding of digital acquisition, paid media, affiliate marketing, conversion funnels, retention, annual subscriptions, and high-ticket online offers.
• Experience leading significant budgets and complex product launches from strategy through measurement.
• Ability to interpret marketing and financial performance metrics and connect channel results to revenue, profitability, and customer value.
• Experience with Salesforce Marketing Cloud or comparable marketing automation and CRM platforms.
• Excellent copy, messaging, presentation, negotiation, analytical, and communication skills.
• Ability to thrive in a fast-paced entrepreneurial environment, balance strategic priorities with tactical needs, and make decisive, data-informed recommendations.
• Experience with ClickUp, Microsoft Teams, and Power BI is a plus.

Success in This Role

• The marketing team is aligned, accountable, and equipped to execute against a prioritized roadmap.
• Acquisition and retention programs are measurable, scalable, and optimized for profitable growth.
• Campaigns and launches are executed with strong coordination and disciplined post-campaign learning.
• The CEO has a trusted marketing partner who provides both strategic perspective and practical execution support.
• Decisions are guided by accurate reporting, testing, customer insight, and commercial impact.

Why Join Weiss Ratings?

• Be part of a company with a proven track record of accuracy, independence, and objectivity.
• Work in a fast-paced, entrepreneurial environment with exceptional co-workers.
• Make a tangible impact by helping investors navigate the markets with confidence.
• Competitive salary and benefits package.

If you are a strategic, hands-on marketing leader passionate about driving profitable growth through innovative campaigns, apply today to help shape the future of independent financial ratings.

EEO Statement

Weiss Ratings prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristics protected by applicable law.