What are the responsibilities and job description for the Marketing and Communications Manager position at Weir Group?
Marketing & Communications Manager
Salt Lake City, Utah
Onsite
Business Need / Purpose of Role:
Weir Minerals is seeking a visionary and results-driven Marketing & Communications Manager to lead strategic marketing initiatives across North America from our regional hub in Salt Lake City, Utah.
This role is pivotal in shaping and executing integrated marketing and communication strategies that support Weir’s transformational mining technologies—including sustainable flowsheets, digital innovation, and ESG-aligned solutions. The successful candidate will drive cross-functional collaboration with Sales, Engineering, and Product teams to position Weir as a global leader in mining productivity and sustainability.
The Marketing & Communications Manager will lead a high-performing team in developing campaigns that elevate our brand, accelerate product adoption, and enhance stakeholder engagement. This includes overseeing the launch and lifecycle management of new products and services, aligning with profitability goals and long-term strategic growth.
Key Responsibilities and Specific Accountabilities:
Strategic Marketing Leadership
- Develop and execute integrated marketing strategies that support Weir’s transformational technologies and regional growth priorities.
- Lead strategic campaigns that promote sustainable mining solutions.
Cross-Functional Collaboration
- Partner with Sales, Engineering, and Product Management to align marketing efforts with go-to-market strategies and customer value propositions.
- Act as a regional liaison with the global marketing and communications team to ensure alignment with divisional and group-level initiatives.
Brand Stewardship and Thought Leadership
- Champion Weir’s brand identity across all platforms, ensuring consistency and relevance in messaging.
- Represent Weir at industry events, conferences, and forums to promote thought leadership and enhance brand visibility.
Digital Marketing and Data-Driven Execution
- Oversee digital marketing strategy including account-based marketing (ABM), paid media, SEO/SEM, and analytics.
- Implement data-driven decision-making across campaigns to optimize performance and ROI.
Team Leadership and Development
- Provide strategic leadership and mentorship to regional marketing and communications staff, including onboarding and development of new hires.
- Establish performance metrics and development plans for team members to support career growth and departmental excellence.
Campaign and Content Management
- Initiate and manage marketing programs including digital campaigns, sales enablement tools, social media, events, and advertising.
- Oversee the creation of marketing collateral in collaboration with creative teams, ensuring alignment with strategic messaging.
Budgeting and Resource Planning
- Develop and manage marketing budgets, ensuring efficient allocation of resources to support strategic priorities.
- Monitor industry trends and competitor activities to inform marketing strategy and identify new opportunities.
Internal and External Communications
- Lead internal communication initiatives in partnership with divisional communications leads to support employee engagement and change management.
- Coordinate with external partners and agencies for joint marketing activities and brand amplification.
Performance Evaluation and Continuous Improvement
- Evaluate the success of marketing and communication strategies and implement recommendations for continuous improvement.
- Ensure timely development and distribution of materials in accordance with brand guidance and campaign timelines.
Job Knowledge / Education and Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 7 years of progressive B2B marketing experience, with at least 3 years in a strategic leadership role managing teams and cross-functional initiatives.
- Proven success in leading marketing programs that support industrial or mining sectors.
- Demonstrated expertise in brand building, campaign development, and stakeholder engagement across multiple channels.
- Proficiency in Salesforce, ABM platforms, marketing automation tools, or related platforms.
- Exceptional project management, prioritization, and time management skills to meet strategic deadlines.
- Strong presentation, written, and verbal communication skills, with the ability to influence senior stakeholders.
- Experience managing external agencies and promotional partners to deliver high-impact campaigns.
- Comfortable participating in Divisional or Group-level meetings.
- Willingness to travel domestically and internationally up to 25%
Founded in 1871, Weir is a world leading engineering business with a purpose to make mining operations smarter, more efficient and sustainable. Thanks to Weir’s technology, our customers can produce essential metals and minerals using less energy, water and waste at lower cost. With the increasing need for metals and minerals for climate change solutions, Weir colleagues are playing their part in powering a low carbon future. We are a global family of 11,000 uniquely talented people in over 60 counties, inspiring each other to do the best work of our lives.
Weir is committed to an inclusive and diverse workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, veteran status, disability, age, or any other legally protected status.
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