Marketing Analyst

Title: Marketing Analyst

Location: Midtown

Org Unit: PO Marketing

Work Days: Monday-Friday

Weekly Hours: 35.00

Exemption Status: Exempt

Salary Range: $99,300.00 - $112,200.00

*As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices

Position Summary

Reporting to the PO Growth Marketing Manager, the Marketing Analyst will support the Physician Organization’s strategic marketing initiatives. This role will focus heavily on tracking performance metrics, patient acquisition, and campaign optimization across multiple platforms. The ideal candidate will bring a strong understanding of health care marketing, digital analytics, and CRM systems to help drive patient acquisition and revenue growth.

Job Responsibilities

• Monitor and analyze performance across digital channels including paid search, display, social media, email, and organic search through a combination of automated reports and manual review.
• Develop and maintain marketing dashboards using tools to track KPIs such as conversion rates, cost per acquisition, and engagement.
• Collaborate with departments, marketing and web teams to develop and test landing pages, optimize user journeys, and improve digital performance.
• Provide actionable insights to enhance digital campaign targeting and personalization.
• Leverage CRM and EMR data to segment audiences and track patient acquisition funnels.
• Create monthly and quarterly reports for leadership, highlighting trends, ROI, and strategic recommendations.
• Support forecasting and budget planning through predictive modeling and historical performance analysis.
• Conduct competitive analysis and market research to identify growth opportunities for service lines and physician practices.
• Assist in evaluating referral patterns and geographic trends to inform outreach strategies.
• Partner with clinical departments to align marketing efforts with institutional priorities and patient needs.

Education

• Bachelor's Degree in Marketing, Communications or related field

Experience

• Minimum 5 years of experience in marketing analytics, preferably in healthcare or academic medicine.
• Advanced proficiency in digital analytics platforms (Web Analytics), data visualization tools (Power BI), and Excel.
• Experience with CRM systems and marketing automation platforms (Salesforce, Epic, Marketo, etc.).
• Strong understanding of HIPAA and healthcare data privacy standards.
• Ability to translate complex data into actionable insights.

Knowledge, Skills and Abilities

• Excellent interpersonal skills, with the ability to engage with both internal stakeholders and patients.
• Detail-oriented with a high level of accuracy.
• Ability to analyze data and create actionable insights.
• Comfortable with technology and using software tools for profile management, analytics, and reporting.
• Superior organizational skills, and strong interpersonal skills.
• Strong critical thinking and problem-solving skills.
• Demonstrated proficiency with Microsoft Office Suite and database applications.
• Excellent verbal and written communication skills.
• Self-starter with high degree of initiative and an ability to meet tight deadlines.
• Strong work ethic.

Working Conditions/Physical Demands

• Some travel within NYC.

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