Description

Weiler Plastic Surgery is seeking a creative and organized Social Media Coordinator to manage content across Instagram, Facebook, and TikTok. This role is responsible for planning and posting engaging content—including surgical, injectable, aesthetic, and office-related topics.

Key duties include managing a monthly content calendar, promoting specials and events, coordinating influencer partnerships, responding to messages and comments, and designing graphics via Canva for social media, email newsletters, and digital signage. This role also supports website updates, email marketing through MailChimp, and event coordination. Strong communication, design skills, and a passion for aesthetics are essential.

Role and Responsibilities

• Social Media  
  • Should include Surgical, Injectables, Aesthetics, Office Fun,  Informational Content 
  • At least 3 surgical per week
  • Social media calendar planned out at least 1 month in advance
  • Respond to all messages and comments 
  • Instagram, Facebook, and TikTok - Goal is to get to 1 post per day! Let’s start with at least 3 per week and work our way up from there
  • Promote monthly marketing specials and events across all platforms
  • Manage influencer programs and contracts
• Graphic Design 
  • Efficient in Canva to create email newsletters 
  • Office promotional graphics 
  • Billboard and digital signage 
  • Social Media ad creative
• WPS website 
  • Work with Etna to manage back end of weilerplasticsurgery.com 
  • Update monthly specials page each month 
  • Update New Provider Headshots and Bios
• Monthly Newsletter - MailChimp
  • To be sent out on the 1st of each month or first Monday
  • Create Newsletter for approval by the 15th of the month prior 
  • Additional email marketing for events, promotions, flash sales and special reminders 
• Monthly specials 
  • Specials for the previous month should be finalized by the 15th of the month prior 
  • Specials are to be uploaded to the WPS website on the 1st of each month 
  • Email specials to staff on the 1st of each month -- Prior to sending out to patients!
• Manage Photo Consents
• Website photo uploads 
  • Upload 5 before and after pictures per week to website 
  • Blog comments 
• Respond to reviews - Positive Negative - Google, Realself, Facebook
• Help with Events Including Customer Appreciation in April, Bootox in October, and all smaller events in between 
• Monthly, Quarterly and Yearly calendar for advertising/monthly specials 
• Implementation of Marketing Calendar (parties, events, trainings, etc) 
• Help set up and order for parties and events
• Come up with ideas to help grow each location
• Generate partnerships with local businesses
• Coordinate with Influencers
• Keep track of donations/sponsorships

Qualifications

Minimum Education and Experience Requirements

• 1-2 years of Social Media management
• Excellent organizational skills and attention to detail.
• Strong communication skills and ability to work collaboratively in a team environment.

Preferred Education or Experience

• Experience in the medical or aesthetics industry.
• Knowledge of graphic design and content creation