What are the responsibilities and job description for the Public Relations Specialist position at WECU?
WECU is seeking a Public Relations Specialist to join our Public Relations department in Bellingham, WA. This role broadly supports WECU’s ongoing marketing efforts by helping to promote the credit union’s products, services, and brand presence in the communities we serve.
RESPONSIBILITIES:
- Assist in executing, tracking, and reporting on and about an aggressive event schedule which includes a combination of community event sponsorships and member events.
- Assist in the production, editing, and posting of photos, audio files, articles, and videos.
- Assist in executing the WECU social media strategy.
- Assist in executing the WECU PR strategy, which may include crafting and distributing press releases, submitting the credit union and senior leaders for awards, and pitching WECU senior leaders as speakers at various community and trade related events.
- Maintain the marketing team’s supplies and equipment.
- Write and create content for the credit union’s social media channels providing daily posts and responses.
- Write and create content based upon the credit union’s promotional and editorial calendars.
- Assist with tracking social conversation, comments, and respond/engage appropriately.
- Oversee social media efforts by managing, planning, creating, scheduling, organizing, editing, and publishing social media content for company pages including but not limited to Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn.
- Provide recommendations on innovative ways to use social platforms and digital content to tell stories, interact and build community and drive engagement and traffic.
- Represent the WECU brand and convey a positive brand image at company sponsored events.
- Follows WECU’s policies and all applicable laws and regulations.
- Performs other duties as assigned and may also assist others to complete tasks and work assignments.
QUALIFICATIONS:
- Formal education in marketing or advertising with emphasis in communications or equivalent professional experience preferred.
- Fluency in marketing, advertising, and communications best practice
- Understanding of the digital ecosystem and its role in a contemporary and integrated member experience.
- Technical knowledge and experience with social media platforms, video editing, photo editing, graphic design and copy writing preferred
- Clear communication skills.
- Accurate writing skills, stressing composition, grammar, spelling, and punctuation.
- Represent WECU in a positive, professional manner in person, on the telephone, and in written correspondence.
COMPENSATION:
The salary range for this position is from $28.56 to $40.32 per hour.
WECU provides a comprehensive benefits package that includes medical, dental, and vision benefits with premiums for employee coverage paid in full, 401(k) retirement plan with an 8% annual contribution from WECU, bonus plan, two or more weeks of vacation, up to 11 paid holidays, paid life and disability insurance, annual wellness benefit, loan discounts, professional development, and much more.
ABOUT WECU:
WECU is a not-for-profit financial cooperative where members are encouraged to save and borrow responsibly at fair and competitive rates. Headquartered in Bellingham, WA, WECU has over 160,000 members and over $3 billion dollars in assets.
It is WECU's mission to make a meaningful difference in the lives of our members. We strive to treat both members and staff with honesty and integrity and to be a socially responsible part of our community. WECU also endeavors to be an employer of choice.
WECU is an Equal Opportunity Employer that is committed to diversity and inclusion in the workplace. We make employment decisions based on merit and qualifications and seek to have the best qualified person in every job. WECU policy prohibits discrimination based on race, color, religion, creed, sex, gender, sexual orientation, gender identity, marital status, age, national origin, or ancestry, physical or mental disability, veteran status, genetic characteristics or information, or any other consideration made unlawful by federal, state, or local laws.
WECU participates in the federal E-Verify program to confirm the identity and employment authorization of all new hires.
Salary : $29 - $40