What are the responsibilities and job description for the Jr. Paid Ads and Analytics Specialist position at WebFX?
About the Role WebFX is seeking an entry-level candidate for the Jr. Paid Ads and Analytics Specialist role. The ideal candidate has a bachelor's degree (or will soon have one!), a history of strong academic performance, and is interested in a career involving digital marketing strategy and analysis. Related skills and experience are encouraged, but never required - comprehensive training is provided! The Job Responsibilities: Your Day-to-Day Plan and Execute Digital Marketing Strategies (About 50% of your day) -Create and execute data-driven SEO strategies and optimizations for your clients -Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients -Plan content strategy and build outlines for our team of copywriters -Manage the planning and execution of CRO projects, and recommend CRO best practices for clients -Plan and execute email marketing campaigns -Perform light editing in the backend of client websites to correct errors and implement content Analyze Marketing Campaign Data (About 25% of your day) -Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports -Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings Perform Marketing Research and Testing (About 15% of your day) -Conduct industry research such as competitor analysis and keyword research -Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly Provide Support in Client Relationships (About 10% of your day) -Partner with senior digital marketers on some of our largest client campaigns and accounts -Occasionally join client meetings alongside senior marketers to report on strategy and results The Qualifications: Who You Are Education: -A Bachelor's Degree: All majors welcome! -GPA: 3.4 or above (Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!) Suggested Experience and Skills: -Prior part-time/summer job/internship experience (can be in any field) -Strong verbal and written communication skills -Customer service experience (in any industry) -Analytical and research skills -Digital marketing experience (a bonus!) -Copywriting for the web experience (a bonus!) Tools/Technical Skills: (Not required, but awesome to have!) -Excel/Google Suite -Google Analytics -Basic HTML Qualities and Traits: -You're interested in the web, and like keeping up with new technology -You're professional, dependable, and self-motivated -You take pride in your work and always strive for high-quality results -You work with urgency and enjoy getting things done -You're proactive when it comes to solving problems -You're a lifelong learner, and are always looking to stretch and grow your skills -You love thinking both creatively and analytically, and love using data to make decisions Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If this role sounds exciting, and these traits sound like you, then we want to hear from you! The Benefits: What You'll Get Opportunities to Learn and Train with Our Team -Initial "bootcamp" training program to learn foundational hard skills -Ongoing advanced training sessions from industry experts as you progress -Regular team Lunch-and-Learns in our on-site training amenities A Place to Grow Your Career -All our Jr-level roles represent the first step on an upward promotional path within WebFX -Merit-based promotions are abundant for new team members who meet or exceed performance metrics -Regular 1-on-1 check-ins with a manager to support career growth Potential promotional path for Jr. Paid Ads and Analytics Specialist: Digital Marketing Specialist Digital Marketing Analyst Digital Marketing Consultant Lead Internet Marketing Consultant Sr. Internet Marketing Consultant In-Person Experience Alongside Our Team of Industry Experts -This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure. Compensation $47,000 -$50,000 (potentially higher based on work experience) Meet WebFX: Who We Are Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18 different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in! We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too. Why Choose WebFX? Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times 🎉 Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally📈 Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business📚 Flexible Schedule: Start your day between 8-10 am - when you do your best work ⏰ Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from 🩺 100% Company 401k Matching: Up to 4% 💸 Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!) 👶🏿👶 Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headpsace account 👟 Office Perks: Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more ☕ Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes🌍 ...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourse;ves on delivering high-quality work that makes a real-world impact for our clients🤝 Check out our culture on social media: Instagram Twitter Facebook *You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications! We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now! WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here! We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Salary : $47,000 - $50,000