VP of Sales and Marketing

Job Summary:

The Vice President of Sales & Marketing is responsible for the strategic leadership, direction, and performance of Weber Knapp’s global sales and marketing functions. This executive oversees all revenue-generating activities, including direct sales, channel partner relationships, business development, and market expansion initiatives. The Vice President serves as a key member of the executive team, collaborating closely with Operations, Engineering, and Finance to align customer needs with Weber Knapp’s manufacturing capabilities and long-term growth strategy. This role ensures the organization maintains strong customer relationships, executes a disciplined go-to-market strategy, and drives profitable, sustainable revenue growth across all product lines.

Essential Job Duties/ Responsibilities:

Sales and Leadership & Revenue Growth

·        Develop and execute a comprehensive sales strategy aligned with Weber Knapp’s long-term business objectives.

·        Lead, mentor, and manage the sales organization, including direct sales, account management, and business development teams.

·        Establish and monitor key performance metrics to ensure consistent achievement of revenue, margin, and growth targets.

·        Identify new market opportunities, emerging customer needs, and competitive threats to inform strategic decision-making.

·        Partner with Operations and Engineering to ensure accurate forecasting, capacity planning, and customer satisfaction.

Channel Partner & Distributor Management

·        Oversee all channel partner, distributor, and independent rep relationships to ensure alignment with Weber Knapp’s brand, service expectations, and revenue growth.

·        Develop and maintain a structured channel partner program, including performance standards, incentives, and accountability measures.

·        Conduct regular business reviews with channel partners to evaluate performance, identify opportunities, and resolve challenges.

·        Expand and strengthen the channel network in strategic markets to support long-term growth.

 Marketing Strategy & Brand Development

·        Lead the development and execution of Weber Knapp’s marketing strategy, including brand positioning, digital marketing, product marketing, and communications.

·        Oversee creation of marketing materials, campaigns, and tools that support sales effectiveness and market visibility.

·        Ensure consistent brand messaging across all customer touchpoints, trade shows, digital platforms, and partner communications.

·        Analyze market trends, customer insights, and competitive data to guide product positioning and promotional strategies.

Cross-Functional Collaboration & Strategic Leadership

·        Oversee all channel partner, distributor, and independent rep relationships to ensure alignment with Weber Knapp’s brand, service expectations, and revenue goals.

·        Develop and maintain a structured channel partner program, including performance standards, incentives, and accountability measures.

·        Conduct regular business reviews with channel partners to evaluate performance, identify opportunities, and resolve challenges.

·        Expand and strengthen the channel network in strategic markets to support long-term growth.

Operational Excellence & Process Improvement

·        Implement standardized sales processes, CRM utilization, and reporting tools to improve visibility and efficiency.

·        Ensure accurate and timely sales forecasting, pipeline management, and performance reporting.

·        Drive continuous improvement in sales operations, customer onboarding, and service delivery.

·        Establish and maintain policies and procedures that support scalable, disciplined growth.

Education & Work Experience Requirements:

·        Bachelor’s degree in business, marketing, engineering, or related field.

·        MBA or advanced degree preferred.

·        Minimum 10 years of progressive sales leadership experience, ideally within manufacturing, engineered products, or industrial markets.

·        Demonstrated success managing channel partners, distributors, and independent reps.

·        Proven track record of driving revenue growth, developing high-performing teams, and executing strategic sales plans.

·        Strong financial acumen, including forecasting, pricing strategy, and margin management.

·        Experience of collaborating with engineering and operations team in a technical or manufacturing environment.

Working Environment:

·        In-person office environment with regular travel to customer sites, channel partner locations, trade shows, and industry events.

·        Nights and weekends as needed based on business needs and customer demands.

·        50% travel is required for the role.

Physical Requirements:

·        Must be able to sit at a desk for extended periods of time.

·        Must be able to move throughout the day, including standing, walking, bending, stooping, and climbing stairs. 

·        Must be able to lift materials weighing up to 15 pounds.

·        Must possess sight/hearing senses or use prosthetics that will enable these senses to function adequately so the requirements of the position can be fully met.

·        Must be able to cope with the mental and emotional stresses of the position. 

Please submit your resume and cover letter if you meet all of the above mentioned qualifications to hr@weberknapp.com

 A full benefits package is also included. 

ADA Employer/ EOE Employer

Salary Description

120,000-150,000