What are the responsibilities and job description for the Digital Asset Coordinator position at WeatherTech?
Digital Asset Coordinator
WeatherTech is seeking a detail-oriented Digital Asset Coordinator to support the management and maintenance of WeatherTech’s digital media assets. In this role, you will assist with the daily operations of the company’s Digital Asset Management (DAM) system, Aprimo, ensuring digital assets such as images, videos, and documents are accurately organized, properly tagged, and accessible to internal and external teams.
The Digital Asset Coordinator will help maintain the quality and integrity of the digital asset library by applying metadata standards, managing asset uploads, and supporting asset distribution to downstream systems such as the Product Information Management (PIM) platform. This position also provides day-to-day support to internal teams who rely on the DAM system, helping users locate assets, resolve issues, and follow established asset management processes
As the Digital Asset Coordinator, you will
- Upload, organize, and maintain digital assets within the Aprimo DAM platform, ensuring files are placed in the appropriate collections and follow established naming conventions and organizational standards.
- Apply and maintain accurate metadata including asset status, product group, image type, language, site designation, line of business, and other required attributes to support searchability and proper asset classification.
- Perform bulk metadata updates using Aprimo tools and spreadsheet workflows, manage asset availability settings, and ensure publicly accessible URLs are generated for assets approved for external use.
- Support asset synchronization between Aprimo and the PIM system (InRiver), including validating metadata, archiving outdated assets, and conducting spot checks to ensure assets display correctly across digital platforms.
- Provide day-to-day support for DAM users by assisting with uploads, metadata updates, downloads, and troubleshooting asset issues while helping maintain metadata standards and data integrity across the system.
- Collaborate with marketing, content, and web teams to ensure digital assets support SEO and accessibility best practices, including the application of descriptive image alt text, optimized metadata, and consistent file naming structures to improve discoverability and usability across digital platforms.
Qualifications
- Associate degree or higher in Information Management, Digital Media, Marketing, or a related field (or equivalent experience)
- 1–3 years of experience working with Digital Asset Management systems or digital content libraries
- Experience with digital transformation and integration of DAM with other enterprise systems
- Familiarity with DAM platforms such as Aprimo or similar systems
- Experience working with metadata, spreadsheets, or bulk data updates
- Experience collaborating with marketing or SEO teams to support content optimization
- Familiarity with creative production processes and marketing workflows
- Understanding of content management systems (CMS) and digital marketing technologies
- Strong analytical skills and experience with data-driven decision making
- Strong attention to detail and organizational skills
- Strong communication and problem-solving skills with the ability to support internal users
- Must be authorized to work in the United States
Why you’ll love working at WeatherTech
WeatherTech is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and a clean and safe work space. Employees are offered an array of perks including:
- Outstanding BlueCross BlueShield of Illinois medical plans; as well as dental, vision, short and long term disability, and company-paid life insurance
- 401(k) plan
- Paid vacation, holidays, and personal time
Salary : $60,000 - $70,000