National Sales Manager - Specialty Retail & Distributor

We the Wild is a fast-growing plant care brand on a mission to make plant care simple, safe, and sustainable. Our products are sold in thousands of stores globally, and we are rapidly scaling across the US.

We’re hiring a National Sales Manager to own and grow our specialty retail, eCommerce, Faire, and national distributor channels. This is a hands-on leadership role reporting to the CFO with direct exposure to the CEO and full ownership of Specialty and Channel performance.

• Own and grow eCommerce, specialty retail, Faire, and distributor accounts
• Build and manage a high performing team to manage day-to-day account performance and execution
• Build and maintain strong partner and buyer relationships
• Deliver revenue and profitability targets
• Oversee purchase orders and fulfillment alignment
• Lead item setup and vendor onboarding
• Align with supply chain on inventory and fulfillment
• Plan and execute trade shows and key sales events
  

• Expand distribution across independent garden centers and specialty retailers
• Manage and develop territory team members
• Drive accountability and performance standards
• Drive high-volume outreach and pipeline management (thorugh HubSpot CRM)
• Execute direct-to-store strategies to increase sell-in and sell-through
• Develop scalable outreach and activation programs
• Manage and grow Faire including listing optimization, marketing and Account Management
  

• Lead channel-specific assortment planning aligned to seasonal demand
• Collaborate with finance on forecasting, inventory alignment, and AOP delivery
• Plan and execute promotions and new product launches
• Identify and convert new business opportunities
  

• Execute channel-specific marketing strategies including specialty retail merchandising plans
• Work with the marketing team to develop content and digital merchandising to support specialty growth
• Build compelling sales materials, decks, and line reviews
• Develop merchandising renders using 3D renderers and AI
  

• Experience growing a challenger brand in US retail and/or eCommerce
• Background in grocery, gift, or health & wellness categories
• Proven success scaling Faire, distributors, and specialty retail channels
• Strong people management experience
• Highly relationship-driven with strong commercial instincts
• Excellent attention to detail (especially in presentations and reporting)
• Strong understanding of pricing, margins, and retail economics
• Comfortable operating in a fast-paced, high-growth environment
  

• Direct reporting line to the CEO
• High ownership and autonomy across key growth channels
• Opportunity to scale a globally expanding brand
• Work in a fast-moving, entrepreneurial environment