Google Ads Specialist

Volunteer for a startup ensuring every child is ready to thrive in kindergarten! 🍎

Agnes Youth & Family Center provides high-quality, accessible early education and holistic family supports to prepare children in Buffalo for a successful transition to school.

In Erie County, nearly 30% of children enter kindergarten without the foundational literacy, math, and social-emotional skills they need to succeed. This gap is fueled by a regional childcare shortage and systemic barriers; currently, 42% of local families live below the survival threshold, struggling to afford essentials like food and healthcare. Without stable, nurturing early learning environments, these children face long-term challenges in educational equity and personal development.

Agnes Youth & Family Center closes this gap through a dual-impact model. We provide high-quality early education led by a committee of Master’s-level professionals who develop evidence-based curricula and mentor teaching staff in developmentally appropriate practices. Simultaneously, we remove the external barriers to learning by connecting families to essential services, including food and clothing support, as well as health screenings and referrals. By combining academic rigor with essential resources, we ensure that a child’s potential is determined by their ambition, not their circumstances.

Role (Volunteer, unpaid): Google Ads Specialist

Role Description: The Google Ad Grants Manager will lead the setup, launch, and ongoing management of the organization’s Google Ad Grants account. This role will work closely with the Founder and the marketing team to ensure all ad messaging, keywords, landing pages, and campaign strategy align with the organization’s mission, brand voice, and program goals. The ideal candidate is experienced in Google Ads (Search), data-driven optimization, and nonprofit marketing.

Key Responsibilities

Launch & Setup

• Prepare the account for initial launch (campaign structure, ad groups, keywords, and ad copy, will be working with the founder during this process)
• Ensure conversion tracking is properly configured (e.g., contact form submissions, calls, newsletter sign-ups, program inquiries)
• Coordinate landing page recommendations with the website/marketing team to improve relevance and performance

Campaign Management & Optimization

• Build, manage, and optimize Search campaigns using best practices for Google Ad Grants compliance and performance
• Conduct keyword research and implement negative keywords to improve targeting and reduce wasted spend
• Monitor performance metrics (CTR, conversions, cost per conversion, search terms, quality score) and adjust strategy accordingly
• A/B test ad copy and landing page messaging for improved engagement and conversions

Time Commitment: Volunteer 7-9 hours per week for 6 months remotely 💻

If you want to make change happen, apply to volunteer with Agnes Youth & Family Center now!