Associate Account Executive

BACKGROUND

Multiply is an agency that breaks through the noise for brands by fighting boring.

Our clients? Leading brands in the beverage and food/snack CPG sector. We're a team of creative leaders who deliver strategy grounded in business objectives, insights rooted in consumer and market research, and world-class earned-first creative. From consumer PR and social media to integrated earned and owned campaigns, we help brands get attention the old fashioned way -- earn it

Our team brings integrity, intelligence, and creative energy, and lives by three core values:

• Happy - A place where people genuinely want to come to work
• Daring - We value hard work and bold creativity that moves the needle
• People - We take care of each other and invest in growth

DESCRIPTION

The Associate Account Executive (AAE) is a full-time position, reporting to account managers, and overseeing the Account Coordinator(s) on their accounts when staffed as such. The AAE is responsible for implementing PR, Influencer and Social media initiatives for their accounts.

PRIMARY RESPONSIBILITIES

Account Management

▸ Oversee, mentor and manage Account Coordinators, working closely with them to establish deadlines and timelines, map out work to be done and review work before it is shared with another supervisor.

• Provide final sign off to all materials across PR, Influencer, Social and admin, as applicable
• Share direct, constructive feedback to ACs in real-time

▸ Assist AEs, SAEs and Senior Leadership in the implementation and management of client initiatives, including:

• Brand partnerships, media events, media trips, launch campaigns, etc. 
• Develop press materials, including press releases, notecard copy and fact sheets, demonstrating a solid understanding of client’s positioning and key messages
• Identify, vet and execute relationships and communications with vendors and partners, on behalf of client
• Work with the team to meet all deadlines and goals

▸ Manage the tracking of account award submissions and speaking opportunities, as needed.

▸ Participate in weekly conference calls with clients, including:

• Overseeing creation of agendas and action items 
• Lead specific initiative discussions and updates during weekly conference call
• Ensure self or AC meets deadlines for all materials, following up for approvals as is needed.

▸ Assist in the development of all client materials and reporting, ensuring the final materials are “review ready” and have few, minor changes by supervisors. Items include, but are not limited to:

• Weekly/monthly reporting 
• Media clips
• Competitive monitoring
• Memos 
• Media briefing materials
• Research reports and/or audits
• Client recommendations or POV’s

▸ Lead by example in all client communication

• Ensure all emails and documents are formatted properly and have no spelling or grammar mistakes
• Carefully review each document after receiving edits from a supervisor

▸ Lead daily competitor and client monitoring searches alongside AC, flagging relevant updates to teams via Slack. 

▸ Lead daily media monitoring searching alongside AC, ensuring press coverage is found and shared with clients within a timely manner.

Public Relations Tactics

▸ Mastery of PR tools and databases including Muckrack

▸ Conduct strategic media outreach, resulting in steady coverage for the client

• Facilitate and staff interviews for clients 
• Assist in creation and review of briefing documents with minimal edits
• Lead invites and RSVPs for media events and trips
• Assist with the creation and execution of media mailer recommendations, creation of assets shipment of product 
• Research and monitor editorial calendars on behalf of accounts for relevant outreach opportunities

▸ Secure solid media relationships on behalf of Multiply 

• Participate in Media Relations Programs, build relationships with editors and stay up-to-date on the current media landscape

▸ Participate in weekly team media touch bases 

• Proactively bring project updates or media trend ideas to each touch base and flagging to team members

▸ Lead pitch calendar creation, as well as the creation of pitch ideas, media lists and pitch writing.

• Proactively bring pitch or product seeding ideas to team and supervisors. 
• Weekly share out of media coverage secured. 
• Host weekly pitch brainstorm sessions with team, identifying unique angles or opportunities. 
• Proactively monitor competitor and cultural landscape daily, sharing noteworthy stories with the team alongside how to apply it to clients. 

▸ Assist in reporting for clients including media coverage, monitoring, clips, etc. 

Influencer Tactics

▸ Provide support for influencer programming, including: 

• Identify and vet influencers for client activations
• Conduct outreach to assigned influencers and assist through negotiation and contracting with influencer
• Manage influencer materials such as contract deliverables and briefs to ensure proper execution of partnerships
• Report on activations by adding metrics, screenshots, profile or content links, etc.
• Assist with analysis of program success and future opportunities

▸ Manage ongoing list of agency influencer friendlies

▸ Assist ACs in monitoring social media and flag when influencers/content creators talk about clients and competitors

QUALIFICATIONS

• 1-3 years of account management, client services, or account coordination experience in PR, marketing, or related agency environment
• Proven ability to manage multiple projects simultaneously while maintaining organization and meeting deadlines
• Strong written and verbal communication skills with ability to articulate account strategies, updates, and deliverables clearly to clients and internal teams
• Demonstrated organizational skills with proficiency in project management tools and CRM platforms
• Understanding of PR fundamentals, media relations, and social media strategy; ability to learn agency workflows and client objectives quickly
• Ability to identify client needs, anticipate challenges, and proactively propose solutions

COMPANY BENEFITS

• 100% Remote, within NYC metro area preferred
• 100% paid Health insurance
• Dental, Vision, Life, Disability  insurance options with access to mental health advisors
• FSA/HSA options
• 401(k) program 
• Weekly Wellness Hours
• Unlimited Vacation Days
• 11 Company Holidays
• Closed Between Dec. 23 and Jan. 2
• Quarterly Retreats
• Best in class technology and systems