What are the responsibilities and job description for the Advertising Sales Executive position at WDEF-TV?
Are you ready to build a career in media and marketing? WDEF-TV, the CBS affiliate in Chattanooga, is looking for a driven and enthusiastic Advertising Sales Executive to join our growing team. In this role, you’ll help local businesses share their stories through powerful advertising solutions — from CBS broadcast television and streaming to digital marketing under the ChartLocal umbrella.
We take a client-first, consultative approach, meaning you’ll work closely with small to mid-sized local businesses to understand their goals and create custom strategies that deliver results. If you’re a great communicator, love learning, and thrive in a fast-paced environment, this could be the perfect fit for you.
What You’ll Do
WDEF-TV has been a trusted voice in the Tennessee Valley for over 75 years. As the CBS affiliate serving the Chattanooga market, WDEF is home to award-winning local news, sports, and community programming. Our team is passionate about delivering meaningful content and innovative advertising solutions that connect local businesses to local audiences. Together with ChartLocal, our full-service digital marketing division, we offer the best of both worlds — traditional broadcast reach and cutting-edge digital strategies that drive measurable results. Send resume to WDEF-TV, Human Resources Department, 3300 Broad Street, Chattanooga, TN 37408 or e-mail to hr@wdef.com. EOE M/F/D/V Background/Drug Screening.
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We take a client-first, consultative approach, meaning you’ll work closely with small to mid-sized local businesses to understand their goals and create custom strategies that deliver results. If you’re a great communicator, love learning, and thrive in a fast-paced environment, this could be the perfect fit for you.
What You’ll Do
- Partner with local business owners to develop and present customized marketing campaigns across TV, WDEF.com, mobile apps, and digital platforms
- Build strong, long-term relationships by understanding client needs and helping them reach their target audiences effectively
- Service and grow an existing list of clients while prospecting for new business opportunities
- Coordinate commercial production and ensure advertising campaigns run smoothly and accurately
- Collaborate with internal teams on campaign strategy, scheduling, and performance tracking
- Stay informed on local market trends, consumer insights, and emerging advertising tools
- Represent WDEF at community and station-sponsored events to strengthen client and brand connections
- Strong communication, presentation, and organizational skills
- A self-starter with curiosity and confidence to learn new things quickly
- Comfortable meeting with business owners, listening to their needs, and crafting creative solutions
- Ability to manage multiple projects and deadlines in a fast-paced environment
- A valid driver’s license and reliable transportation
- Basic computer skills (Microsoft Office, email, etc.) experience with CRM systems is a plus, but we’ll train you!
- Hands-on training in both traditional and digital advertising
- The chance to represent one of Chattanooga’s most trusted local media brands, WDEF-TV / CBS 12
- A supportive sales team that values collaboration, creativity, and growth
- Uncapped earning potential with base pay plus commission
- The opportunity to make a real impact by helping local businesses and our community grow
WDEF-TV has been a trusted voice in the Tennessee Valley for over 75 years. As the CBS affiliate serving the Chattanooga market, WDEF is home to award-winning local news, sports, and community programming. Our team is passionate about delivering meaningful content and innovative advertising solutions that connect local businesses to local audiences. Together with ChartLocal, our full-service digital marketing division, we offer the best of both worlds — traditional broadcast reach and cutting-edge digital strategies that drive measurable results. Send resume to WDEF-TV, Human Resources Department, 3300 Broad Street, Chattanooga, TN 37408 or e-mail to hr@wdef.com. EOE M/F/D/V Background/Drug Screening.
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hFtP6C4HLM