What are the responsibilities and job description for the Channel Marketing Associate Manager position at WD-40 Company?
| Category | Marketing | Country | United States | Location | US, Remote |
As our Channel Marketing Associate Manager, you'll be the bridge between our brands and shoppers, turning insights into engaging digital experiences. From building channel strategies to rolling out a new PIM system to building a strong retail media presence, you'll flex both your strategic and creative muscles. This is your opportunity to make a real impact on how shoppers connect with our brands-while driving growth, innovation, and profitability.
This is a remote role that gives you flexibility to work from home with 25-45% domestic travel to connect with customers, retail partners, and cross-functional teams.
- Execute with Impact: Lead account-specific marketing activations aligned with national campaigns, product launches, and product initiatives.
- Maximize ROI: Ensure all channel activation plans are delivered on time, within budget, and achieve defined success metrics.
- Leverage Insights: Translate shopper and brand insights into impactful marketing strategies that elevates the online experience.
- Partner & Influence: Champion category leadership principles, support joint business planning, and participate in customer sales calls.
- Stay Ahead of Competition: Craft compelling trade narratives to neutralize competitive threats and accelerate growth.
- Analyze & Optimize: Measure the performance of activations, provide post-campaign analysis, and recommend data-driven improvements.
- Collaborate with Agencies: Lead and manage agency partnerships to ensure excellence in execution.
- Bachelor's degree in marketing, business, communications, or a related field.
- 5-7 years of relevant experience in sales and marketing in the CPG industry.
- Demonstrated ability to work independently in the creation and execution of customer-specific marketing activation plans.
- Strong analytical skills and the ability to explain your recommendations
- Retailer catalog management experience inclusive of new item launches, online activations, and digital shelf excellence
- A deep understanding of eCommerce and the digital marketplace
- Excellent interpersonal skills and the ability to communicate effectively across all departments.
- Advanced PowerPoint and English writing and communication skills.
Above & Beyond
- Experience building and managing a PIM/PXM platform (Salsify, Syndigo, etc.)
- eCommerce Channel Marketing or Account Management experience
- Proven track record of strategic retail media planning
- Agency management experience
Our "Why"
At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.
Why You Should Apply
- A strong values-aligned organization where contributions are acknowledged and rewarded, and where 90% of our employees experience a sense of belonging.
- A learning-based culture where 78% of our team believe they can achieve their career objectives.
- Over 94% employee engagement as of the January 2025 global employee survey results.
- 99% of our people report that they "love to tell people that they work for WD-40 Company!"
Do You Align With Our Values?
Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.
Thank you for considering WD-40 Company in your career search!
#PositiveLastingMemories