Demo

Director, Digital Experience

WCM White Cap Management LLC
Atlanta, GA Full Time
POSTED ON 12/21/2025
AVAILABLE BEFORE 1/20/2026
A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment. Job Summary Responsible for owning the strategy and performance of WhiteCap.com, ensuring it delivers a smooth, engaging, and brand-aligned experience. Responsible for improving usability, content, and conversion, turning the website into a key driver of customer satisfaction and business growth. Major Tasks, Responsibilities and Key Accountabilities •Defines and executes the strategic vision for WhiteCap. •Leads UX improvements in navigation, search, and personalization. •Uses data and testing to drive conversion and engagement. •Manages digital advertising budget and vendor performance. •Oversees content and merchandising strategy with Marketing and Category teams. •Collaborates across teams to deliver site updates and campaigns. •Mentors associates and builds a high-performing team. •Champions innovation and customer-first thinking. Nature and Scope Problems are typically defined by higher level leadership. Problems are difficult. Solutions require analysis and investigation. Decides how to achieve planned results within an organization's plans, policies, and guidelines. May set or change plans/goals within respective department or area. May manage department via multiple layers of managers OR directly supervise a staff of professional individual contributors at the senior or technical advisor level. Work Environment Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Typically requires overnight travel less than 5% of the time. Education and Experience Typically requires BS/BA in a related discipline. Generally 7 years of experience in a related field. May require certification. Advanced degree may offset less experience in some disciplines. Preferred Qualifications 10 years of progressive leadership experience with a strong focus on eCommerce, omnichannel and/or sales and experience overseeing strategy. Proven experience building and leading digital teams, experience working within a Product Operating Model. Strong understanding of UX and performance metrics. Experience with digital marketing and content strategy. Skilled communicator and collaborator. If you’re looking to play a role in building America, consider one of our open opportunities. We can’t wait to meet you. White Cap Supply Holdings, LLC ("White Cap") serves as a one-stop shop providing concrete accessories and chemicals, tools and equipment, building materials and fasteners, erosion and waterproofing and safety products to professional contractors by meeting their distinct and customized supply needs in non-residential, residential and infrastructure end markets. White Cap operates nearly 400 branches across the U.S. and Canada with approximately 7,000 employees, and offers nearly 450,000 SKUs to approximately 150,000 customers. White Cap includes the Brafasco and NCA brands in Canada and multiple brands that fall under Construction Supply Group. White Cap was previously known as HD Supply Construction & Industrial and became an independent company in October 2020.

Salary.com Estimation for Director, Digital Experience in Atlanta, GA
$96,576 to $116,706
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