What are the responsibilities and job description for the VP of Marketing position at Ways2Well?
Company Overview
Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data-driven, personalized care. We’re breaking away from outdated models—leveraging cutting-edge technology, digital care platforms, and bold thinking to deliver high-impact healthcare at scale.
Title: VP of Marketing Location: Austin, TX Employment Type: Full-time Position Overview We are seeking a bold and disruptive, results-driven Vice President (VP) of Marketing to accelerate our growth by owning the marketing strategy across multiple product verticals developing and executing marketing plans across multiple communication vehicles including owning creative and measurement. This leader will shape the marketing vision while rolling up their sleeves to execute high-impact initiatives across brand, growth and new market expansion. This role is ideal for a strategic, forward-thinking marketing executive who thrives in a fast-paced environment scaling a mission driven functional health brand. Key Responsibilities •Own and lead the overall marketing and brand strategies including determining how, where and when the brand will grow to establish a strong, trusted patient experience. •Establish marketing frameworks/ processes and develop a high-performance marketing team to scale growth. •Drive growth across DTC channels, including developing and executing the eCommerce, paid and organic media strategies. •Build and manage the marketing budget, forecasting key growth metrics and optimizing ROI across spend categories. •Lead measurement and analytics including data-driven experimentation (A/B testing) to refine pricing, campaigns, funnels, and messaging. •Conduct deep market and competitive analysis to uncover new opportunities and inform new vertical launches. •Collaborate with cross-functional partners including Operations, Clinical, Product and Technology teams to ensure a cohesive consumer experience. Must-Have Qualifications •10 years of progressive marketing experience, including leadership roles in DTC or health, wellness, or consumer technology sectors. •Proven success building and executing growth strategies in a fast-scaling or disruptive company. •Experience launching new verticals or product lines. •Demonstrated experience with influencer, podcast, or partnership marketing with measurable growth impact. •Budget ownership experience, including performance accountability. •Expert in digital acquisition channels and performance metrics (social, paid search, email, retention). •Hands-on operator comfortable both leading strategy and executing directly with a small team. •Strong analytical mindset with a bias for experimentation, testing, and iteration. •Exceptional communication and leadership skills—able to inspire teams and align stakeholders around a growth vision. Nice-to-Haves •Background in health, wellness, or telemedicine brands. •Experience with advocacy and/or influencer marketing •Familiarity with subscription or membership-based business models. •Experience leading brand partnerships or PR initiatives •A personal passion for functional medicine or proactive health. Education & Certifications: Bachelor’s Degree in Marketing, Business, Communications, or a related field required. MBA or equivalent advanced degree preferred. Why Join W2W? · Work with a passionate team dedicated to transforming lives through wellness innovation. · Shape the future of a growing and mission-driven company. · Competitive compensation, benefits, and a collaborative work environment. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.