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Commercial Fire Sprinkler Sales Rep

WAYNE AUTOMATIC FIRE SPRINKLERS INC
Ocoee, FL Full Time
POSTED ON 5/28/2026
AVAILABLE BEFORE 7/28/2026

Who are we?

Wayne Automatic Fire Sprinklers, Inc. has been in business for over 47 years and currently has 7 branches across Florida and North Carolina. We’re a family business at our core and are proud to be a part of a life-saving industry. Here at WAFS, we offer a company culture that promotes continuous growth in your career and treats our team members like family. We are an open-book company and share our financials with all team members. We are proud to be an Employee Stock Ownership Plan (ESOP) company, which means every eligible team member is also an employee-owner, sharing in the growth and long-term success of Wayne Automatic. Learn more about our company and history at www.waynefire.com or visit our company's Facebook page at Wayne Automatic Fire Sprinklers Inc.

Commercial Fire Sprinkler Sales Representative

Wayne Automatic Fire Sprinklers is looking for an experienced Commercial Contract Sales Representative to join our Ocoee, FL, branch. The Commercial Fire Sprinkler Sales Representative for Wayne Automatic Fire Sprinklers, Inc. is primarily responsible for selling new construction projects and meeting and/or exceeding the company's established sales quotas and gross profit margins. This position prepares accurate and timely new construction proposals. The Commercial Fire Sprinkler Sales Representative ensures that proposals are tracked in accordance with company practices and follows up with customers in a timely manner to ensure receipt and answer questions.

Day to Day:

  • Prepare accurate proposals for new construction projects and follow up with customers to answer questions.
  • Update and utilize WAFS ERP to maintain customer profiles, sites/properties, opportunities, quotes, reports, and activities to improve customer management and capture work.
  • Track and manage opportunities in ERP from start to finish; submit required project paperwork and documents (checklists, contracts, insurance, drawings, etc.) as needed.
  • Meet or exceed company sales quotas and profit margin goals.
  • Build strong, multi-level customer relationships to ensure WAFS is their vendor of choice.
  • Schedule regular appointments with customers to review services, identify new opportunities, and collaborate with other WAFS Sales Reps (LSS, Service, Alarms) to meet customer needs.
  • Conduct Lunch & Learn sessions and other presentations to generate additional business.
  • Attend networking events and participate in associations/committees to build connections and obtain new business.
  • Provide management with regular updates on market conditions, customer objections, service concerns, and competitive challenges.
  • Work with management to review capture rates and adjust strategies when needed.
  • Collaborate with WAFS General Counsel on contract reviews, clarifying scope, exclusions, and legal terms to minimize risk.
  • Represent WAFS professionally through approved customer entertainment and relationship-building.
  • Enhance knowledge of WAFS products, services, and procedures by attending training and department meetings.
  • Maintain professionalism, diplomacy, and positive relationships with both external customers and internal team members.
  • Communicate and assist colleagues as needed to quote jobs and answer questions.
  • Submit all required reports accurately and on time.
  • Perform other duties as assigned.
Qualifications:

What are the Qualifications for this position?

       

  • Should have a working knowledge of Fire Sprinkler, Fire Alarm Systems, and Inspection Procedures as required by NFPA 25 and 72.  At least 5 years of fire sprinkler experience is preferred.
  • Outstanding communication skills with a professional presence to engage and impress customers and prospects.
  • Strong time management, organizational, and detail-oriented skills with the ability to multitask effectively.
  • Proven networking ability and business development skills to generate new opportunities.
  • Excellent verbal and written communication skills.
  • Ability to think quickly, adapt, and build strong connections with diverse customers.
  • Collaborative team player who performs well under pressure, meets deadlines, and consistently achieves or exceeds sales and profit goals.
  • Self-motivated, resourceful, and able to work independently with minimal supervision.
  • Proficient in ERP systems, Microsoft Word, Excel, and Outlook; PowerPoint experience preferred.
  • Strong follow-up skills and commitment to customer service excellence.
  • Valid driver’s license meeting company driving eligibility standards.
  • Successful completion of a pre-employment drug test and pre-employment background check screening, including 10 years of employment verification is required to be hired at Wayne Automatic.

Why should I join Wayne Automatic?

  • We provide a highly competitive compensation package including performance incentive pay (PIPs) based on the work you perform and the branch/department you work in.  
  • We are an -->Employee Stock Ownership Plan (ESOP) company, which means every eligible team member is also an employee-owner, sharing in the growth and long-term success of Wayne Automatic.
  • Weekly Pay
  • 401(k) plan with company match based on profits
  • Excellent medical/dental/vision/life/disability insurance plans
  • Paid time off and holidays
  • Employee Assistance Program
  • Many Administrative positions offer flexible work schedules and or hybrid opportunities.
  • General Motors Vehicle Discount Program for all WAFS employees
  • Home fire sprinkler system discounts
  • Ability to move up in the company (we promote from within!) 
  • Excellent training including Wayne Academy
  • State-of-the-art technology and tools
  • A company culture that promotes continuous growth in your career!

We provide equal opportunities to all candidates and are an EEO/VETs/Disability/DFWP employer.

Salary.com Estimation for Commercial Fire Sprinkler Sales Rep in Ocoee, FL
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