Demo

Enrollment Coach

Wayland Baptist University
Plainview, TX Full Time
POSTED ON 7/28/2026
AVAILABLE BEFORE 11/25/2026

Enrollment Coach

LOCATION: Wayland Baptist University (WBU) – Plainview Campus

POSITION: Enrollment Coach

SUPERVISED BY: Director of Undergraduate Admission

POSITION CLASSIFICATION: Non-Exempt

POSITIONS SUPERVISED: None

GENERAL RESPONSIBILITIES:
The Enrollment Coach position works to convert prospective Plainview undergraduate students into enrolled students. The successful enrollment coach exhibits superior customer service and communication skills as well as professionalism throughout daily interactions and communications with prospective students. This includes phone calls, emails, text messages, campus tours, college fairs, and information sessions held virtually and in-person.

SPECIFIC TASKS AND DUTIES:
1. At all times conducts him/herself with integrity and honesty and in a manner consistent with the mission of the university
2. Proactively supports Plainview undergraduate applicants through the admission process to the point of enrollment
3. Maintains sufficient depth of knowledge about Undergraduate degrees and programs
4. Effectively communicates with students, parents, school counselors, alumni, and other WBU offices throughout the recruitment process
5. Leads group and individual campus tours for interested students and constituents of the university
6. Travels as directed throughout the market area conducting and/or hosting high school fairs/visits and other activities intended to drive student engagement
7. Participates and assists in the planning and execution of on-campus and off-campus recruitment events
8. Stays current on industry standards and trends
9. Meets conversion and yield goals as set by the Director of Undergraduate Admission
10. Has working knowledge of financial aid opportunities and requirements

The above statements are not a complete list of all responsibilities and duties performed by employees in this job. Employee may perform other related duties as assigned by Director of Undergraduate Admission.

MINIMUM QUALIFICATIONS:
A commitment to and an agreement with the purposes and philosophy of Christian higher education as promoted by the Baptist General Convention of Texas/Texas Baptists in general and Wayland Baptist University in particular.

Education:
Bachelor's Degree from an accredited college or university is required

Experience and Knowledge:
Experience in higher education with a focus in admissions work is preferred

Skills and Abilities:
1. Excellent written, oral, and interpersonal communication skills with faculty, students, and administrators across the entire university community
2. Ability to collaborate effectively with others across the university community
3. Independent problem solving, self-direction, and strong time management skills
4. Strong organizational and analytical skills
5. Skilled with industry technology including Word, Excel, and PowerPoint
6. Familiarity with Slate CRM is preferred
7. Ability to work under pressure and prioritize duties

Conditions of Employment:
Employment is subject to an introductory period to monitor employee performance. If hired, the prospective employee must present documentation within three (3) days of hire date to establish their identity and employment eligibility as required by Immigration and Customs Enforcement (ICE). Must be able to operate a licensed motor vehicle, have access to a dependable motor vehicle, and possess a valid state driver’s license. Must have and maintain a satisfactory driver’s record.

The University:
Wayland Baptist University is a liberal arts university affiliated with the Baptist General Convention of Texas/Texas Baptists. The Wayland Baptist University System is comprised of the Plainview campus, which is predominately a residential campus, ten external campuses, and WBUonline, and offers undergraduate and graduate degrees in a broad range of academic areas.

Wayland Baptist University does not unlawfully discriminate in employment opportunities or practices on the basis of race, color, sex, national origin, age, disability, or any other characteristic.

Salary.com Estimation for Enrollment Coach in Plainview, TX
$39,952 to $49,876
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