Sr. Associate- Outlets Marketing

Overview

The Wayfair Outlets team is expanding its strategic marketing initiatives to drive foot traffic across our growing retail footprint. We are seeking a Boston-based Senior Associate for Outlets Marketing to lead and execute multi-location campaign strategies that support our expanding physical stores.

Sitting within the Outlet Enablement & Analytics team, this role acts as a key operational and strategic bridge. You will partner closely with Pricing, Inventory, Brand, and Retail leadership to launch, test, and scale localized marketing initiatives nationwide.

Compensation- $83,500 - $92,250/hr

What Does an Outlets Marketing, Sr. Associate Do?

• Manage “Always On” Marketing Activities: Own the building, launching, and optimization of steady-state store campaigns such as social media, email campaigns, search ads. Maintain inventory of in-store marketing materials and support new store openings and ad-hoc store initiatives as needed.
• Store Communications: Serve as the day-to-day marketing point of contact with our growing network of 10 stores.
• New Campaign Launch & Coordination: Serve as the primary driver for launching new campaigns, coordinating directly with various teams - creative, store team, pricing team and more.
• Marketing Automation: Manage and execute automated marketing workflows and support the integration of new digital tools and AI features.
• Platform Maintenance & Admin: Troubleshoot website bugs/fixes and independently manage procurement and admin processes.
• Measure, Recap, and Recommend: Analyze results of events and campaigns, capture learnings and customer feedback, and provide strategic recommendations to improve future performance.
• Operate as “One Team”: You will support Wayfair Outlets’ total store goals by ensuring marketing deliverables are met, and standardizing processes along the way. You'll flex where needed to support customers, teammates, store needs and peak business periods.
  
  

You’ll Thrive In This Role If You Have

• Marketing Expertise: Demonstrated success developing and executing marketing strategies while forecasting impact, analyzing results, and making data driven recommendations.
• Cross Functional Collaboration Skills: Ability to work effectively within a matrixed environment and influence a variety of partners and stakeholders.
• Project and Time Management Strength: Experience managing multiple initiatives simultaneously with strong organization and follow through.
• Presentation and Communication Skills: Comfort developing recap materials, presenting results, representing the brand publicly, and engaging with retail leaders.
• Local Market knowledge: Strong connection and empathy with the local community and understanding of what resonates with the customer demographic.
• Digital and Reporting Proficiency: Familiarity with Google Suite tools and reporting platforms such as Looker, or an eagerness to learn.
• Retail and Customer Metrics Understanding: Working knowledge of retail math and customer marketing metrics including traffic, conversion, AOV, acquisition, and retention.
• Flexibility and Hands On Support: Willingness to provide support for activations/store launches in different parts of the country
• Budget Ownership: Experience managing budgets, forecasting expenses, and tracking performance.
• AI for Productivity: Willingness to explore simple automations to improve personal efficiency and within the teams.
• Design/Creative Skills: Comfortable designing simple signage for sales and events using tools like Canva.
  
  

Additional Physical And Environmental Requirements

• Vision Requirements: Includes close, distance, color, and peripheral vision; depth perception and the ability to adjust focus.
• Temperature Flexibility: Comfortable in environments with varying temperature conditions.
• Noise Tolerance: Occasional exposure to moderate noise levels and physical activity.
• Safety Awareness: Minimal exposure to workplace or environmental hazards—must adhere to all safety protocols.
  
  

What are the Benefits?

• Competitive Pay & Bonus: Earn competitive compensation with regular opportunities for performance-based increases and bonus potential.
• Career Growth: Access professional development and advancement opportunities to help you grow with us.
• Health Benefits from Day One: Medical, dental, and vision insurance coverage starts on your first day.
• Time to Recharge: Start accruing paid time off immediately—because work-life balance matters.
• 401(k) with Company Match: We’ll match up to 4% to help you plan for your future.
• Tuition Reimbursement: Eligible after 6 months of employment—learn, grow, and get support along the way.
• Wayfair Employee Discount: Generous employee discount of up to 30% , although discounts will vary by product type. Plus, get 10% off at our in-store restaurant.
• Parental Leave Options: Choose from paid and unpaid leave plans to support your growing family.
• And So Much More: We’ve got more good stuff where that came from! NOTE: our full-time roles receive the full benefits package above, while part-time or seasonal team members may have modified offerings. Your recruiter or in-store team can help with any questions!
  
  

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

Need Technical Assistance?

For more information about applying for a career at wayfair, visit our FAQ page here.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.