What are the responsibilities and job description for the Marketing Automation Account Manager position at Waybetter Marketing?
Marketing Automation Account Manager
Waybetter Marketing is a marketing agency based in Columbia, Maryland. We're currently seeking candidates with 3 years of postgraduate experience with marketing automation tools within commuting distance.
What You'll Get:
- Competitive salary bonus
- Hybrid schedule (whole team works remotely on Wednesdays and Fridays)
- Health insurance
- 401(k) with a guaranteed 3% profit sharing
- 15 days PTO plus numerous company holidays
- Paid parental leave
- Professional development stipend
- Free snacks
What You’ll Do:
As an Account Manager at Waybetter, you'll be the backbone of our campaign execution, managing setup and deployment across multiple channels, including email, SMS, digital ads, print, and web. Your work will directly shape how thousands of students discover and choose their college. Your role will involve:
- CRM Mastery: Utilizing marketing automation tools to drive campaign success.
- Client Adaptability: Fluidly transition between different client needs, communication styles, and tasks throughout the day.
- Content Creation: Crafting concise, compelling content tailored to each channel.
- Quality Assurance: Ensuring every email, website, and campaign is flawless before it reaches the audience.
- Strategic Analysis: Continuously improving results through data-driven insights, proactive problem-solving, and strategic adjustments.
This Role is Right for You if:
- You've used a CRM/marketing automation tool (Marketo, Klavyo, Salesforce, Slate, etc.) for 3 years.
- You have experience with data and marketing operations.
- You’re deadline-focused.
- You’re committed to flawless execution.
- You’re competitive and driven by results.
- You’re detail-oriented.
- You have a knack for learning new tools and technologies quickly.
- You effortlessly switch gears between tasks and clients, maintaining a high level of professionalism and effectiveness.
Why You Want to Work at Waybetter:
We are a team of passionate marketers and technologists dedicated to helping colleges and universities increase their student enrollment. We’re an established, agile company poised for continued (and considerable!) growth. We work really hard but also believe in a healthy work-life balance. At Waybetter, you’ll find our clients are genuinely grateful for what we do!
Take a peek at our crew: https://www.waybettermarketing.com/about/
Need something beyond a picture? Hear us speak from this sampling of webinars: https://www.waybettermarketing.com/webinars/
Only applicants in the Baltimore/DC region will be considered. Long-term remote work arrangements are not available.