What are the responsibilities and job description for the AI Engineer position at Waybetter Marketing?
AI Engineer
Waybetter Marketing is a marketing agency in Columbia, Maryland. We help colleges and universities grow enrollment through hyper-personalized, data-driven campaigns. We’re seeking an AI Engineer with 6 years of experience to build the AI-powered systems that automate and scale our internal work, and to build them so a small, mixed-skill team can maintain and extend them.
This is a hybrid role: you’ll design and build the automations and own the technical foundation they run on. We favor approachable, sustainable tooling over solutions only a specialist can touch. This role requires you to live within commuting distance to Columbia, Maryland.
What You'll Get:
- Competitive salary bonus
- Hybrid schedule (whole team works remotely on Wednesdays and Fridays)
- Health insurance
- 401(k) with a guaranteed 3% profit sharing
- 15 days PTO plus numerous company holidays
- Paid parental leave
- Professional development stipend
- Free snacks
What You’ll Do:
● Design and build AI-powered workflows and agents that automate multi-step internal processes end-to-end.
● Stand up and operate the supporting infrastructure on AWS, including deployment, scaling, and isolation between workloads.
● Build systems that retain context reliably and recover cleanly when something fails mid-run.
● Ensure strong separation of client and project data so information is never exposed across clients.
● Build monitoring, logging, and error handling that make issues easy to detect and understand — including by non-engineers.
● Establish a healthy build-test-deploy workflow with controlled promotion to production and clear rollback paths.
● Choose tooling and patterns that keep our systems maintainable, favoring approachable approaches over unnecessary complexity.
● Partner with marketing and operations stakeholders to turn business processes into reliable automations.
This Role is Right for You if Have:
● 6 years in software, data, or AI/ML engineering, or a comparable track record of building production systems. A CS/Engineering degree is welcome but not required.
● Hands-on experience building LLM-powered applications or AI agents — prompting, tool calling, and multi-step workflows.
● Proficiency with at least one modern AI agent framework or workflow-automation platform.
● Strong Python skills, plus experience with cloud services (preferably AWS), Git, and CI/CD.
● Solid grasp of API integration and connecting systems to external tools and data.
● Sound judgment about when to write code versus configure a platform, and the ability to make technical decisions legible to non-engineers.
Nice to Have:
● Production experience with monitoring/tracing for AI systems.
● Familiarity with RAG, vector stores, and semantic search.
● Multi-tenant systems and data isolation patterns.
● SQL and cloud data warehouses.
● Background in marketing, agency, or higher-education environments.
Why You Want to Work at Waybetter:
We are a team of passionate marketers and technologists dedicated to helping colleges and universities increase their student enrollment. We’re an established, agile company poised for continued (and considerable!) growth. We work really hard but also believe in a healthy work-life balance. At Waybetter, you’ll find our clients are genuinely grateful for what we do!
Take a peek at our crew: https://www.waybettermarketing.com/about/
Need something beyond a picture? Hear us speak from this sampling of webinars: https://www.waybettermarketing.com/webinars/
Only applicants in the Baltimore/DC region will be considered. Long-term remote work arrangements are not available.