Public Relations Strategist

At Wawner Strategies, we believe visibility should feel as intentional as the brands behind it. We partner with hospitality, lifestyle, wellness, and consumer brands to build credibility, connection, and long-term growth through thoughtful storytelling and strategic PR.

We’re looking for a Public Relations Strategist who is equal parts thinker and doer, someone who understands that great PR is not just about placements, but about positioning founders, shaping narratives, and creating meaningful momentum.

The Role

This is a strategic, client-facing role for someone who can lead communications with clarity and confidence. You will own PR strategy development and execution across a portfolio of brands, acting as a trusted partner to founders and internal team members alike.

You know how to connect dots between brand story, media opportunity, and business growth.

What You'll Do

Strategic PR & Storytelling

• Develop and execute tailored PR strategies that drive visibility, credibility, and growth
• Identify and shape compelling brand and founder narratives for media, partnerships, and thought leadership
• Translate business goals into clear communications plans and measurable outcomes

Media & Relationships

• Build and maintain strong relationships with regional and national media
• Lead proactive pitching across print, digital, broadcast, and emerging platforms
• Secure meaningful coverage, prioritizing relevance over volume

Founder Visibility & Thought Leadership

• Position founders as industry voices through profiles, contributed articles, speaking opportunities, and awards
• Identify white space in visibility and proactively bring ideas to the table

Client Partnership

• Serve as a day-to-day client lead, confident, responsive, and solutions-oriented
• Guide clients through PR strategy with clarity and calm authority
• Present ideas, results, and recommendations in a way that builds trust

Campaigns & Collaboration

• Support launches, events, partnerships, and brand moments with integrated PR strategy
• Collaborate with social and brand strategy teams to ensure cohesive storytelling
  

Who You Are

• 4–7 years of experience in public relations, agency experience strongly preferred
• Deep understanding of consumer brands, including hospitality, food and beverage, lifestyle, wellness, or similar
• A strong writer and editor with a sharp eye for narrative
• Confident pitching media and building relationships that last
• Highly organized, proactive, and detail-oriented
• Comfortable managing multiple clients without losing the nuance of each brand
• Naturally strategic, you do not just execute, you think ahead

Most importantly, you value authenticity, relationships, and long-term brand building over quick wins.

Why Us

• Big agency expertise, small agency soul
• A collaborative, thoughtful team that values quality over noise
• Clients who care about storytelling, not just surface-level visibility
• The opportunity to shape brands and the people behind them in a meaningful way

What Success Looks Like

• Clients feel supported, understood, and strategically guided
• Media coverage aligns with brand positioning and drives real impact
• Founders grow in visibility and authority within their industries
• You bring ideas before they are asked for