What are the responsibilities and job description for the Traffic Coordinator position at Wavemaker?
About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
ABOUT US
WPP Media is the management arm of WPP Group's media agencies, including such brands as Mindshare, Wavemaker, T&Pm, EssenceMediaCom, Neo and OpenMind.
We are the leading media Activation network in the world and the stewards of nearly one-third of all global ad spending.
Our clients are leaders in their respective industries and represent more than 330 of the Fortune Global 500, more than half of the NASDAQ 100 and more than 30 of the Fortune e-50.
As an elite provider of communication services, our culture is built on fostering innovation and best practices to help our clients maximize their marketing and media objectives.
Role Summary and Impact
TheIntegrated Traffic Coordinator is responsible for managing and supporting campaigns across broadcast and digital media channels. This role ensures that all creative assets are fully vetted, accurately distributed, and accompanied by clear, actionable guidance for broadcasters, digital publishers and platform partners.
Integrated Traffic Coordinators work across multiple client assignments and collaborate closely with creative agencies, production partners and, when applicable, clients who develop their own assets.
- Manage end-to-end creative asset trafficking across broadcast and digital campaigns, ensuring all materials meet technical, platform, and quality requirements.
- Review, verify, and QC creative assets (e.g., video, audio, display) before activation with broadcasting partners and digital publishers.
- Provide detailed instructions to broadcasters and digital publishing teams on how assets should be used, including specifications, placement guidance, and versioning requirements.
- Collaborate with creative agencies and client production teams to provide final deliverables, specs and deadlines, troubleshoot discrepancies, and ensure timely delivery.
- Track and manage multiple campaigns simultaneously, maintaining accuracy, organization, and adherence to deadlines across several client portfolios.
- Monitor delivery workflows to ensure assets are activated correctly and aligned with media plans.
- Partner with internal teams including Ad Operations, Planning, and Activation to maintain smooth coordination throughout the campaign lifecycle.
Skills and Experience
- Strong attention to detail and commitment to accuracy.
- Ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and collaboration skills.
- Familiarity with broadcast and digital media platforms, asset specifications, and trafficking workflows is a plus.
- Knowledge of Microsoft Office and Google Docs
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.
WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
Please read our Privacy Noticefor more information on how we process the information you provide.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.?We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
Salary : $45,000 - $90,000