What are the responsibilities and job description for the Marketing Specialist position at WAUSAU TILE INC?
Job Details
Description
Job Title: Marketing Specialist
Job Summary:
Wausau Tile is looking for a Marketing Specialist who has a strong design background, energetic and ready to support all facets of marketing. If you are looking for an exciting career in a multi-faceted marketing role where your ideas can help lay the groundwork for continued success, this is a fantastic opportunity with a great company.
Essential Duties and Responsibilities:
- Support Marketing in development of both digital and print marketing initiatives.
- Create and deploy digital and print content for, but not limited to website, email, social, blog, magazines, newsfeeds, video, catalog and other media outlets.
- Create graphics for both digital and print media in addition to assisting with producing content for tradeshows and other events.
- Merchandise website and provide ideas for enhancements to ensure the best user experience across both desktop and mobile.
- Analyze data for assigned media platforms and report insights to management.
- Collaborate with both internal and external teams to develop and execute plans for all marketing channels and events.
- Collaborate with Sales, Product and Engineering teams to produce best-in-class assets.
- Assist with developing and optimizing copy for digital and print platforms including product and brand story telling.
- Work with external partners ensuring timely creation and execution of all deliverables.
- Assist with developing marketing calendars and schedules.
- Assist with creating process documents, industry standard and best practices while also ensuring all marketing materials adhere to brand guidelines created by marketing.
- Stay current on company product updates and implement changes accordingly.
- Meet established deadlines for assigned projects and proactively inform stakeholders of project status and updates.
- Acts as a back-up to other areas of Marketing.
Qualifications and Skills
Required:
- Associates degree or 3 year experience in Marketing, Business or related field.
- Strong Design background (Adobe Creative Cloud – Illustrator, Photoshop, InDesign).
- Proficient in MS Office.
Preferred:
- Email, Website and Social Media experience.
- Excellent Communication Skills.
Wausau Tile is an Equal Opportunity Employer and an Affirmative Action Plan Employer. We are committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected status.
Qualifications