What are the responsibilities and job description for the Director, Branding & Communications position at Waukesha Gas Engines?
About Us
By combining a rich legacy in the power and gas compression space with pioneering technology, INNIO brings our customers affordable, reliable, and sustainable energy solutions for today—and tomorrow. Our fuel-flexible Waukesha gas engines are designed for reliable performance in isolated, mission-critical and demanding applications, delivering dependable energy even under high-stress conditions. It’s time to take engines to a place no one else can. Welcome to a World of Innovation and Inspiration. Welcome to INNIO!
Position Overview
The Director, Branding & Communications will lead the development and execution of strategic communication initiatives that enhance the company's brand, engage stakeholders, and support business objectives. This role requires a dynamic leader with a proven track record in corporate communications, public relations, and media strategy.
Location can be based in a hybrid structure at either our Waukesha, WI or Houston, TX facilities.
Key Responsibilities
By combining a rich legacy in the power and gas compression space with pioneering technology, INNIO brings our customers affordable, reliable, and sustainable energy solutions for today—and tomorrow. Our fuel-flexible Waukesha gas engines are designed for reliable performance in isolated, mission-critical and demanding applications, delivering dependable energy even under high-stress conditions. It’s time to take engines to a place no one else can. Welcome to a World of Innovation and Inspiration. Welcome to INNIO!
Position Overview
The Director, Branding & Communications will lead the development and execution of strategic communication initiatives that enhance the company's brand, engage stakeholders, and support business objectives. This role requires a dynamic leader with a proven track record in corporate communications, public relations, and media strategy.
Location can be based in a hybrid structure at either our Waukesha, WI or Houston, TX facilities.
Key Responsibilities
- Develop and implement comprehensive branding and communication strategies that align with the company's goals and objectives for all engine product offerings.
- Oversee all internal and external communications, ensuring consistency and alignment with the brand voice and messaging.
- Lead and manage the communications team, providing guidance, mentorship, and professional development opportunities.
- Collaborate with senior leadership and product line management to craft messaging for key announcements, presentations, and events.
- Partner with product development teams to ensure marketing strategies align with product offerings and customer needs.
- Monitor industry trends and emerging communication technologies to keep the company at the forefront of effective communication practices.
- Oversee content creation for various platforms, including press releases, social media, newsletters, and the company website.
- Build and maintain strong relationships with media outlets, industry influencers, and key stakeholders.
- Analyze communication metrics to assess the effectiveness of strategies and make data-driven improvements.
- Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
- Bachelor's degree in Marketing, Communications, Business Administration or a related field; Master's degree preferred.
- Minimum of 15 years of experience in a senior communications role, preferably within Oil & Gas and Industrial market segments.
- Willingness to travel (both domestically & internationally) up to 25% of the time.
- Proven experience in developing and executing successful communication strategies.
- Exceptional written and verbal communication skills.
- Strong leadership and team management abilities.
- Ability to work collaboratively with cross-functional teams and senior leadership.
- Proficiency in digital communication tools and platforms.