Regional Sales Manager

Welcome. We’re glad you’re here. And we’re not just saying that. We’re glad we’re here, too. We are proud of this company and take great pleasure in introducing you to the Watson difference.

We are builders.
For more than 50 years we have designed and built revolutionary and award-winning workplace solutions for some of the most dynamic and innovative companies. Our designs are functional, simplistic, and manufactured with a high respect for our environment and our people. We are proud to source the best talent and materials at our manufacturing facility in Poulsbo, WA.

The Regional Sales Manager is a well-rounded business professional who is responsible for managing sales programs and strategic planning initiatives within our Regional U.S. dealer and A&D networks to ensure that all sales targets are met. This key results-driven position works closely with our independent sales representatives, customer service, and marketing team members to develop and implement regional sales plans and strategies to achieve company objectives and growth. The Regional Sales Manager must have a strong desire to win, be a fast learner, and have the experience and ability to train, speak, and present at industry events.

Work Location

This position is based at Watson’s Seattle Design Studio (SDS). The role requires approximately 50% travel throughout the Western U.S., with a preference for candidates who live within easy access to SeaTac International Airport to support frequent business travel. When not traveling, the Regional Sales Manager will work primarily out of the Seattle Design Studio, collaborating with the A&D community and internal Watson teams.

What You’ll Do

• Recruit, lead, train, mentor, manage and motivate sales representatives to ensure peak performance across the Western U.S. territories.

• Develop territory and key account strategies to drive growth.

• Achieve revenue goals through tracking sales performance, analyzing the results, forecasting, budgeting, and margin management.

• Partner with dealer networks, A&D firms, and enterprise accounts in the assigned region.

• Represent the company's brand and offerings at regional events , CEU courses, and designer and dealer training events., trade shows, and other public forums, interacting directly with potential customers and partners

• Analyze sales data, market trends, customer preferences, and competitor activity to identify growth opportunities and adapt strategies accordingly.

• Work with marketing, product development, and other departments to ensure alignment between regional efforts and corporate objectives

• Travel frequently throughout the assigned territory to strengthen relationships and grow sales.

• Set sales targets, develop strategic sales plans, maintain client relationships, and monitor performance to ensure sales goals are met.

What You’ll Need to Know

• Minimum 10 years progressive sales experience managing independent sales teams and key accounts in contract furniture.

• Proven success in regional or national business development.

• Excellent communication, leadership, and strategic planning skills.

• Ability to leverage CRM and reporting systems for data-driven decisions.

• Highly organized, self-directed, and customer focused.

Wage and Compensation

• The position offers a base salary in the range of $140,000 to $160,000 annually, with additional incentive compensation based on sales performance. The incentive is estimated to be approximately 33% of base salary but may exceed this amount depending on performance.

Essential Attributes of Watson Employees

• Insane curiosity

• Excited and enthusiastic about your work

• Embrace and exhibit our values

Our Culture

• Monthly BBQ

• Espresso Bar

• Annual Bravo Night

• Onsite gym and showers

• Campus walking trail

• Fun, challenging, and engaging culture

• Pride and satisfaction of manufacturing tangible products

Our Benefits

• Insurance | Comprehensive, high-coverage medical, dental, vision, and life insurance available to employees and dependents. Medical plans offer exceptional coverage with both HSA and FSA options (including dependent care FSA). Watson covers the full cost of dental insurance for employees and heavily subsidizes coverage for dependents. Company-paid life insurance is also provided at no cost. Coverage begins the first day of the month following 60 days of employment.
• Retirement | Watson matches 50% of employee 401(k) contributions, up to 2.5% of base salary, with automatic enrollment after 60 days of employment.
• Paid Time Off | Hourly employees accrue PTO based on tenure. Exempt employees enjoy a flexible “take what you need” PTO policy.
• Paid Holidays | 8 fixed holidays plus 1 floating personal holiday per year.
• Employee Assistance Program | Free, confidential counseling and support services for employees and their dependents.

Why Watson?

Everything we do is rooted in soulful design. Our design is guided by the functional needs of our customers and refined to exhibit an understated beauty that doesn’t demand attention. All our designs are executed respectfully with great regard for how we source materials, how we process and minimize our waste, and with high respect for our production team and manufacturing processes. There’s dignity in working with your hands, and we honor the commitment our people have to their craft.

At Watson it’s all about the details and personal touches. From unique design elements and sustainable materials to the way we build and deliver our products, you’ll see the Watson difference. We aren’t furniture assemblers; we take design conceptions and raw materials and turn them into finished products entirely under one roof.

At Watson we don’t just design and build workplace solutions; we invest in our people. Build your career and grow your skills with us today.

Watson is an equal opportunity employer of all qualified individuals, including minorities, women, veterans & individuals with disabilities. Watson will consider qualified applicants for employment in a manner consistent with all federal, state, and local ordinances.