Community Relations Director

Department: Admissions & Marketing
Reports To: Regional Director of Admissions and Marketing/Administrator

Position Summary

The Community Relations Director is responsible for driving occupancy growth for the Assisted Living Facility through proactive lead generation, relationship management, and exceptional service to prospective residents and families. This role serves as the primary liaison between the community and referral partners, oversees the full sales cycle from inquiry through move‑in, and develops strategic outreach and marketing initiatives to increase qualified leads and conversions.

Key Responsibilities

Sales, Lead Management & Occupancy Growth

• Manage all inbound and outbound leads, ensuring timely follow‑up and accurate documentation in the CRM system

• Conduct tours for prospective residents and families, effectively communicating the community’s value, services, and care model

• Develop and execute strategic plans to increase occupancy and maintain target census levels

• Create and implement promotional offers, incentives, and outreach campaigns to increase lead volume and conversion

• Analyze lead sources and conversion data to refine sales strategies and improve outcomes

Move‑In Coordination & Admissions

• Coordinate all aspects of the move‑in process, ensuring a seamless experience for residents and families

• Complete initial assessments in collaboration with clinical and operations teams

• Prepare and process resident agreements, admission paperwork, and required documentation accurately and efficiently

• Serve as the primary point of contact for families throughout the decision‑making and move‑in process

Community Outreach & Referral Development

• Build and maintain strong referral relationships with hospitals, skilled nursing facilities, rehabilitation centers, home health agencies, and other downstream providers

• Develop partnerships with community organizations, senior centers, faith‑based groups, and local businesses

• Represent the community at networking events, health fairs, and professional meetings

• Maintain consistent communication with referral partners to drive sustained lead flow

Collaboration & Leadership

• Work closely with the Executive Director, clinical team, and department leaders to align sales efforts with operational capacity and resident care needs

• Provide regular reports on sales activity, pipeline status, occupancy trends, and outreach efforts

• Participate in leadership meetings and contribute to overall strategic planning

Qualifications

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field preferred

• Minimum of 2–5 years of sales, marketing, or community relations experience, preferably in senior living, healthcare, or hospitality

• Proven track record of meeting or exceeding occupancy or sales goals

• Strong interpersonal, communication, and presentation skills

• Ability to build trust with families, referral partners, and internal teams

• Highly organized with strong attention to detail and follow‑through

Key Competencies

• Relationship‑driven sales approach

• Strategic thinking and problem solving

• Compassionate, customer‑focused mindset

• Strong negotiation and closing skills

• Ability to manage multiple priorities in a fast‑paced environment

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