Director of Marketing

Description

The Director of Marketing is a member of the senior leadership team.  The director leads the marketing team and executes and monitors short and long-range marketing plans. The position is responsible for developing property level strategic plans and overseeing all of the components of marketing functions including direct marketing, advertising, promotions, events, entertainment, and group sales.

Essential Duties and Responsibilities

• Oversee and supervise marketing operations including direct marketing, promotions, sales, advertising, and entertainment
• Meet established objectives by working with management and staff to plan short / long term goals; identify problems and implement solutions; establish policies and procedures, organizational structure, sales strategies, action plans and goals to support the department
• Research, analyze and monitor industry trends, competitive set, financial, technological and demographic factors to capitalize on marketing opportunities and stay competitive
• Work to develop and implement strategies and programs to cultivate the market for new and existing casino guests, managing and increasing rated play
• Develop, execute and revise policies and procedures to achieve profit and volume objectives
• Develop annual budgets and maintain controls on financials, including labor costs to maximize efficiency and effectiveness of operations
• Collaborate and align divisional strategies with property-wide strategies
• Book all entertainment, coordinating various aspects of all entertainment/events including hotel accommodations, advertising and publicity with relevant departments
• Promote the casino and entertainment through advertising, internal signage and publicity in conjunction with advertising agency 
• Maintain reports and analysis on entertainment/events and review for determining future business and evaluation of effectiveness
• Track all expenses and review marketing P&Ls
• Maintain strong relationships with vendors, labor organizations, related media partners and property departments 
• Work with the management team and other departments to develop and implement events
• Provide quality service to internal and external customers
• Assure that event presence supports the overall marketing strategy and goals
• Identify opportunities, sponsorships, promotions for marketing and sales
• Work required overtime as needed
• Perform other duties as assigned

Requirements

Knowledge and Certification

• 4-year degree in Marketing or related field with 5 years of comparable management experience; or a combination of equivalent education and/or experience
• 5 years experience in the casino gaming industry
• Previous hospitality and/or entertainment industry experience
• Extensive knowledge of direct marketing and understanding of database analytics

Skills and Abilities

• Knowledge of principles and practices of public relations, promotions, entertainment and marketing
• Accurate and detail-oriented
• Ability to apply decision making and problem solving skills to all situations 
• Highly organized and ability to adapt quickly to changing priorities 
• Ability to plan, organize and coordinate media activities and special events
• Strong computer skills including Microsoft Office (Word, Excel and Outlook) and Windows
• Excellent written, verbal and interpersonal communication skills
• Strong project management skills
• Strong leadership skills
• Advanced strategic planning skills
• Strong conflict resolution skills
• Strong negotiation skills
• Ability to serve both internal and external customers in a professional and courteous manner
• Ability to manage departmental budgets, control labor and expenses
• Ability to develop and implement standard operating procedures
• Ability to augment and implement business plans
• Ability to identify qualified personnel, provide leadership to develop and direct staff while maximizing performance
• Highly ethical and able to lead by example while being a positive role model
• Ability to maintain a calm, professional and friendly demeanor in all situations
• Ability to work as a team
• Able to maintain the highest level of confidentiality

Physical Demands

• Must be able to walk, stand or sit for long periods throughout the day
• Must have the ability to independently lift up to 15 pounds occasionally
• Must be able to perform repetitive hand and wrist motions 
• Must have good eye and hand coordination

Working Environment

• Work is performed throughout the property with exposure to flashing lights, frequent loud noises,  cigarette smoke and being outdoors for guest events
• Must be willing to work a flexible schedule including all shifts, weekends and holidays 
• Occasionally must deal with angry or hostile individuals
• High volume direct public contact

Additional Information

Relocation Assistance Available

All applicants must be able to obtain a Mississippi Gaming Badge.  All applicants must be able to demonstrate their US work authorization during the employment verification process.