Demo

New Home Sales Specialist

Watersound Real Estate
Santa Rosa, FL Full Time
POSTED ON 4/15/2026
AVAILABLE BEFORE 5/14/2026

Position Title: Watersound Specialist (New Homes / Onsite Builder Sales)


Overview:

Watersound Real Estate Builder Services is seeking a high-performing, experienced new home sales professional to join our onsite team as a core Watersound Specialist. This is a premier opportunity within one of the most active and sought-after new home communities on the Emerald Coast, working alongside the developer and multiple builder partners in a fast-paced, high-volume environment.

This role is designed for a proven producer who thrives in new construction sales, understands the importance of structure and consistency, and can convert opportunities at a high level while representing our Builders and the Watersound brand.


Key Responsibilities:

  • Drive new construction home sales across multiple builder product lines within Watersound Origins community.  
  • Represent Watersound Real Estate as a transaction agent, ensuring compliance with all brokerage standards and procedures 
  • Maintain in-depth knowledge of all inventory, floorplans, pricing, builder offerings, and community positioning 
  • Manage and convert onsite traffic, broker relationships, and incoming opportunities into executed contracts 
  • Utilize the brokerage’s CRM system to consistently track, manage, and follow up on all leads and pipeline activity 
  • Execute disciplined and proactive follow-up to maximize conversion and maintain a strong sales pipeline 
  • Build and maintain strong relationships with Realtor co-brokers to drive additional sales opportunities and referrals 
  • Work closely with 9 builder partners to support inventory movement and align with overall sales strategy 
  • Deliver a high-level customer experience from initial engagement through closing 
  • Collaborate with internal team members to maintain strong onsite coverage, communication, and performance standards 


Requirements:

  • Onsite new home sales experience is required (no exceptions)
  • Proven track record of production and conversion in new home sales 
  • Strong understanding of builder contracts, construction timelines, and the new construction sales process 
  • Experience operating as a transaction agent 
  • Highly organized with strong CRM discipline and pipeline management skills 
  • Ability to manage multiple builder relationships while maintaining consistency and professionalism 
  • Strong communication, negotiation, and closing skills 
  • Team-oriented mindset with a competitive, results-driven approach 
  • Florida Real Estate license must be active and in good standing
  • References required 


Schedule & Expectations:

  • Must be available to support 7-day onsite coverage, including weekends and holidays 
  • Expected to maintain a high level of activity, responsiveness, and consistent follow-up 
  • Must be fully engaged in the onsite team environment and committed to performance standards 
  • Must maintain reliable transportation with a clean, professional appearance and adhere to a minimum of business casual dress standard while onsite.


Compensation & Structure:

  • 100% commission-based role (1099 Independent Contractor)
  • Partial team-shared compensation environment tied to individual performance and production 
  • Strong emphasis on building and maintaining Realtor co-broker relationships to drive additional business 


Opportunity:

This is a high-visibility, high-opportunity role within Watersound Real Estate Builder Services, offering the ability to work directly with premier builders, a flow of qualified traffic, and a structured environment designed to support top performers.




Salary.com Estimation for New Home Sales Specialist in Santa Rosa, FL
$62,126 to $86,789
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a New Home Sales Specialist?

Sign up to receive alerts about other jobs on the New Home Sales Specialist career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$80,062 - $120,119
Income Estimation: 
$104,680 - $202,844
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$129,120 - $252,029
Income Estimation: 
$80,062 - $120,119
Income Estimation: 
$104,680 - $202,844
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$129,120 - $252,029
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Not the job you're looking for? Here are some other New Home Sales Specialist jobs in the Santa Rosa, FL area that may be a better fit.

  • Adams Homes Destin, FL
  • Adams Homes is seeking a New Home Sales Associate in Destin, NC to guide buyers through the sales process, follow up through our CRM, and generate leads us... more
  • 5 Days Ago

  • f1sch3rh0m3s Panama, FL
  • Job Summary As a Sales Counselor in our Florida Gulf Coast Division, you will work one-on-one with home buyers as they search and purchase the home of thei... more
  • 1 Month Ago

AI Assistant is available now!

Feel free to start your new journey!