What are the responsibilities and job description for the Social Media Manager (Full-Time, M-F) position at Washington Regional Medical System?
Job Details
Description
About Washington Regional
Washington Regional Medical System is a community-owned, locally governed, non-profit health care system located in Northwest Arkansas. Washington Regional employs over 3,400 team members and serves the region with a 425-bed medical center, over 50 clinic locations and five Centers of Excellence - the Washington Regional J.B. Hunt Transport Services Neuroscience Institute; Washington Regional Walker Heart Institute; Washington Regional Women and Infants Center; Washington Regional Total Joint Center; and Washington Regional Pat Walker Center for Seniors. Washington Regional is committed to improving the health of people in the communities it serves through compassionate, high-quality care, prevention, and wellness education.
Position Summary
The role of the Social Media Manager reports to the Director of Content Marketing. This position is responsible for the development, implementation, evaluation and optimization of Washington Regional’s social media efforts. The position creates and implements social media content that is aligned with the organization’s marketing plan and overall strategic goals to create brand awareness, promote key service lines and drive engagement. This position works closely with other members of the marketing team and departmental leaders.
Essential Position Responsibilities
- Clearly and effectively articulate Washington Regional’s mission, purpose and strategy via our social media platforms
- Plan, create and publish engaging, creative, and informative content customized to each platform’s audience including copy, images, and reels or videos on a daily basis to promote brand awareness and key service lines, drive engagement, and to grow our audience
- Review and edit content calendars submitted by clinics and other facilities to ensure content aligns with marketing objectives and Washington Regional brand standards
- Monitor social media accounts and respond to comments, questions and messages in a timely and appropriate manner in accordance with the marketing department’s moderation procedures and patient privacy guidelines
- Report and analyze appropriate social media metrics and insights to drive and refine future content
- Seek out additional platforms to expand Washington Regional’s social media presence
- Continuously research and refine social media best practices and implement new social media trends and features
- Other duties as assigned
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field, required.
- Licensure and Certifications: Valid driver’s license and auto liability insurance, required.
- Experience: Minimum three years’ experience creating and implementing content on social media platforms including Facebook, Instagram, LinkedIn and Twitter. Previous experience in health care, preferred.
Work Environment: This position will spend 90% of work time sitting while performing work in a standard office environment and 10% of time standing and/or walking while occasionally pushing, pulling, lifting and/or carrying up to 50 lbs.
Qualifications
