Director, Military Affairs and CRM

The Washington Nationals are committed to enhancing the quality of life for citizens throughout the Washington, D.C. region. Our community engagement efforts focus on honoring military families, increasing youth participation in baseball and softball, supporting K-12 education, and building meaningful relationships with community stakeholders. The Director of Military Affairs and CRM reports to the Senior Vice President of Community Engagement and advances the organization’s mission by leading strategic military outreach initiatives, managing community partnerships, and leveraging CRM systems to strengthen stakeholder engagement and program impact.

The Nationals are a military-friendly organization actively recruiting veterans and military spouses.

Essential Duties And Responsibilities

Military Engagement

• Serve as the primary point of contact for the club’s military outreach efforts.
• Build and maintain strong relationships with local, regional, and all levels of military leadership, military support organizations, veterans’ groups, and military families to provide meaningful year-round programming.
• Continuously assess and evolve military and community initiatives to ensure measurable impact and alignment with stakeholder needs.
• Collaborate with Major League Baseball and other league partners to implement league-wide community initiatives at the club level.
• Advise team leadership on
  
  

Community Relations & Outreach Leadership

• Lead the development, implementation, and evaluation of community outreach strategies across key focus areas, including military engagement, youth baseball and softball, education, and other community impact initiatives.
• Engage new audiences through experiential marketing by creating, developing, and executing programs that extend the Washington Nationals brand while delivering value to corporate, community, and military partners.
• Support revenue-generating partnerships by designing and activating community outreach components of sponsorship agreements with local and national corporations.
• Serve as a primary representative of the organization within the community, building relationships with nonprofit organizations, schools, government agencies, military installations, and community leaders.
  
  

CRM & Stakeholder Management

• Oversee the department’s CRM platform and stakeholder database, ensuring accurate tracking, segmentation, reporting, and engagement management for community partners, donors, sponsors, military contacts, schools, and program participants.
• Develop processes and dashboards to measure outreach effectiveness, stakeholder engagement, program participation, and community impact.
• Utilize CRM insights and data analytics to identify growth opportunities, strengthen relationships, and inform strategic decision-making.
• Manage communication plans and stewardship strategies to maintain consistent engagement with key constituents and partners.
  
  

Program Operations & Administration

• Support department administration, budget management, reporting, and annual planning processes.
• Manage the Community Ticket Grant Program and other community benefit initiatives.
• Develop presentations, reports, and outreach materials to increase awareness, participation, and support from community and corporate partners.
• Represent Community Relations and Community Engagement interests with both internal and external stakeholders.
  
  

Team Leadership

• Recruit, hire, train, supervise, and mentor departmental interns and outreach staff.
• Foster a collaborative, mission-driven culture focused on community impact, innovation, and relationship building.
• Support the Senior Vice President of Community Engagement in managing strategic relationships with community partners, sponsors, and key stakeholders.
• Perform other duties as assigned.
  
  

Key Competencies

• Strategic community engagement and partnership development
• Military and veteran outreach experience
• CRM management and stakeholder relationship tracking
• Program development, evaluation, and impact measurement
• Public speaking and community presentations
• Budget and project management
• Cross-functional collaboration and team leadership
• Data-driven decision-making and reporting
  
  

Compensation

The projected annual salary range for this position is $103,000 - $111,000 per year. Actual pay is based on several factors, including but not limited to the applicant’s: qualifications, skills, expertise, education/training, certifications, and other organization requirements. Starting salaries for new employees are frequently not at the top of the applicable salary range.

Benefits

The Nationals offer a competitive and comprehensive benefits package that presently includes:

• Paid vacation and sick leave, paid holidays throughout the year and a holiday break in December
• Medical, dental, vision, life and AD&D insurance
• Short- and long-term disability insurance
• Flexible spending accounts
• 401(k) and pension plan
• Access to complimentary tickets to Nationals home games
• Employee discounts
• Free onsite fitness center
  
  

Equal Opportunity Employer

The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of their race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, genetic information, disability, or any other protected characteristic under applicable law.