What are the responsibilities and job description for the Marketing and Communications Associate position at Washington Health Benefit Exchange?
SUMMARY
The Marketing and Communications Associate reports to the Associate Director of Digital Brand Marketing. They will support the work of the Communications department which includes marketing, strategic communications and internal communications. The Marketing and Communications Associate will be responsible for content management including posting to websites, social media, marketing emails, documents and asset management and internal communications resources. This is a project funded position with an anticipated end date of June 30th, 2027.
DUTIES AND RESPONSIBILITIES
Internal communications support
• Communicate the Exchange’s mission and adhere to operating principles in internal communications.
• Meet with Communications leadership to identify internal communication needs, build trust and gather first-hand information to support and promote staff projects and successes.
Support web, SEO and content
• Update our websites’ content and campaign pages using a content management system (CMS). Apply search engine optimization (SEO) best practices to improve visibility.
Execute integrated campaigns
• Use a marketing mindset to spot story ideas, pitch ideas and develop persuasive messaging to support the Exchange’s work.
• Launch multi-channel campaigns across email, SMS, web and social media through coordinated timelines, assets and execution.
• Analyze, report and improve impact of multi-channel campaigns by tracking performance using dashboards and analytics tools.
• Create social media content that garners new customers and retains existing customers by dispelling misinformation.
• Respond to customers’ comments, complaints or questions on social media by providing online resources or connecting consumers to in-person assistance.
Media, legislative and outreach materials support
• Maintain press lists through updates and research of new reporters.
• Send press releases to media, external partners, staff and authorizing environment.
• Ensure materials are distributed and readily accessible on digital platforms and print.
• Support the Exchange's legislative and outreach priorities in partnership with subject matter experts on design and content.
• Other duties as assigned.
QUALIFICATIONS
Required:
• Bachelor’s degree in marketing, communications or related field (Note: Qualifying experience may substitute year-for-year of the education requirement).
• Two (2) years of experience providing customer service in professional or public-facing environments, including communicating clearly and effectively to diverse audiences.
• Two (2) years of experience aligning campaign materials to be consistent and optimized across platforms.
• Two (2) years of experience with Google Analytics/Ads, Meta Ads or other analytics tools.
• Demonstrated experience communicating organizational mission, values and operating principles through internal communications, consistent with established guidelines and standards.
• Demonstrated experience collaborating with leadership and/or project teams by using active listening and a team-oriented approach to gather information and support communication needs.
• Ability to build and maintain internal and external customer focus and respond to customer inquiries in a timely manner.
• Understanding of historical, current, and ongoing changes in the health care industry and barriers.
• Proficiency within content management systems.
• Experience with SEO optimizations.
• *Required education and experience may be gained concurrently.
Desired:
• Two (2) years of demonstrated experience creating and managing social media in a professional setting, including developing content to engage audiences and address or correct misinformation.
• Demonstrated experience identifying, developing and pitching relevant story ideas and persuasive messaging to engage diverse audiences.
• Strong writing skills including the ability to communicate clearly and at a 5th grade level, meeting the governor’s plain talk initiative.
• Experience maintaining professional contact lists, including researching and updating reporter or stakeholder information, with attention to detail and the ability to establish and maintain professional rapport.
• Demonstrated experience coordinating and distributing press releases or external communications to media, partners and internal audiences in accordance with established approval processes and guidelines.
• Demonstrated experience distributing and maintaining communications materials is accurate, accessible and up to date.
• Familiarity with the legislative process, state government and the budget process.
• Knowledge of Washington state media markets and landscape.
• The ability to communicate messages to different audiences with different needs.