Marketing Assistant

Marketing Assistant

Warson Brands is looking for an individual to join our Marketing Team. Warson Brands* offers a portfolio of eight national brands and over 800 styles of safety footwear for men and women. We have been in the occupational and military footwear business since 1988. We design and engineer footwear for nearly every occupation on the planet. With us, designing and crafting occupational and duty uniform footwear isn't just a sideline, it's our passion, our one and only business.

Our work environment includes:

• Modern office setting
• Work-from-home days

JOB SUMMARY AND SCOPE

The Marketing Assistant is an entry-level position works to support the Marketing Team, Sales Team, and Warson Retailers with marketing and sales enablement campaigns, projects, and tasks. This position assists with four major areas: Sales Enablement and Success, Tradeshow and Event Coordination, Brand Engagement and Influence, and Marketing Materials Information and Organization

This position must have excellent project management skills, communication skills, be well organized and detail oriented, have excellent interpersonal skills, and have a collaborative work nature. This role will travel an estimated 20% of the time to various shows, conferences, and activations.

Essential Duties and Responsibilities of the Position

• Support Sales Team and Retailers with tasks such as printing, shipping, coordinating, and placing GWP, POP and sample orders.
• Assist with the processing and fulfillment of annual catalog mailings, and shipping of sales materials throughout the year.
• Assist in the coordination and execution of retail projects with graphic team.
• Support in responding to retailer questions and requests within 2 days, handling tasks and requests.
• Lead in the development and sourcing of new POP and GWP concepts for the U.S. based on competitive insights and market trends.

Tradeshow and Event Coordination/Execution

• Manage and coordinate all aspects of trade shows and events, including staffing, samples, pack lists, registration, badges, logistics, set up and tear down, vendors, fixtures, and all marketing and promotions in and around shows and events with marketing and sales teams.
• Occasionally travel to tradeshows and events to help facilitate marketing conversations and assist with set up and tear down.
• Lead sweepstakes and giveaway/activation efforts before, during, and after shows and events.

Brand Engagement, Loyalty, and Influence

• Under guidance from the Brand Marketing Manager, build and maintain relationships with key stakeholders including safety professionals, end users, industry associations, publications, influencers, and other relevant communities.
• Serve as a day-to-day ambassador for Warson Brands by engaging with industry contacts through trade shows, events, professional organizations, LinkedIn, and other networking opportunities.
• Research and identify new organizations, publications, sponsorships, partnerships, awards programs, and industry opportunities that support brand growth and visibility.
• Support LinkedIn engagement and professional social networking activities, including prospect research, community interaction, relationship nurturing, and social listening.
• Coordinate and execute engagement activities, sponsorships, smaller events, and community initiatives, escalating strategic opportunities to the Brand Marketing Manager as appropriate.
• Assist in managing media, publication, influencer, and association relationships through regular communication, outreach, and follow-up.
• Track engagement efforts, industry contacts, partnership opportunities, and event outcomes, providing recommendations for future opportunities.
• Manage monthly registration/review sweepstakes programs.

Organization of Marketing Materials, and Information

• Management and maintain the inventory and organization of marketing materials and show samples at the Warson home office including the tradeshow sample room and marketing promotions room.
• Manage and maintain the inventory and organization of marketing materials at the Warson Warehouse located in Strafford, Missouri to optimize retail programs on regular basis.
• Update, share, and analyze the POP/GWP report, keeping team updated and seeking input from all marketing and sales team members on inventory needs.
• Support the organization and inventory management of marketing materials at the Warson warehouse in Strafford, Missouri by coordinating with vendors and the Warson Warehouse team to ensure materials are accurately labeled, received, and maintained, enabling seamless warehouse operations and successful execution of retail marketing programs.

Minimum Skills / Qualifications

• Bachelor’s Degree or higher preferred in Marketing, Communications, or similar field.
• Bilingual (English and Spanish) preferred but not required
• Trades experience or knowledge a plus
• Experience in positions requiring; attention to detail, above-average accuracy, and the ability to multi-task
• Prior experience utilizing verbal and written professional communication skills to include business composition, and effective writing and speaking
• A working knowledge of the operation of standard office equipment
• Basic proficiency in MS Office
• Demonstrated ability to work successfully in a team environment, functioning for the good of the team over the individual

Working Conditions / Hours

• Monday – Friday, 40 hours per week as designated by VP of Marketing
• Standard office, home office environment or trade show setting.
• The training period will be full-time in the office or traveling (5 days per week)
• Option to work a maximum of 2 days per week from home office upon successful completion of the training period.
• Workdays In-office a minimum of 3 days per week. Travel days count as required in-office days.
• Travel required as needed to warehouses, photo shoot locations, and show locations.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in St. Louis, MO 63132