What are the responsibilities and job description for the Senior Marketing Manager- ONSITE position at Warner Pacific Insurance Services?
Senior Manager, Marketing
Westlake Village, CA- ONSITE
The Senior Manager of Marketing plays a key leadership role in developing and executing marketing strategies within the health insurance and employee benefits industry. This is an individual contributor role with no direct reports. This position independently manages marketing initiatives while partnering closely with internal teams and stakeholders. This position will forecast, plan, and implement marketing initiatives that strengthen brand awareness, support broker engagement, and deliver relevant, compliant information across multiple channels in the California market.
The ideal candidate combines deep health insurance industry knowledge with marketing leadership expertise—capable of translating complex health insurance products, carrier offerings, and compliance requirements into clear, compelling communications. This individual will collaborate closely with executives, the sales team, and carrier partners to drive growth, retention, and increase sales leads and broker retention.
Essential duties and responsibilities
- Serve as the primary liaison between executives, sales leaders, and carrier partners to understand and communicate strategic objectives within the health insurance market.
- This position reports directly to the VP of Marketing and serves as a key individual contributor within the Marketing department.
- Plan and execute integrated marketing campaigns that promote health plans, level-funded products, and value-added broker tools across California.
- Collaborate with the sales and marketing teams to produce targeted messaging that supports brokers, promoting sales and retention.
- Ensure all marketing materials and communications align with sales and corporate compliance standards.
- Analyze campaign and event data to measure marketing effectiveness, ROI, and broker engagement trends; provide strategic recommendations for continuous improvement.
- Lead creative and strategy sessions to develop innovative approaches for engaging brokers and supporting sales initiatives.
- Partner with marketing and production teams to oversee the creation, deployment, and tracking of marketing deliverables that support broker campaigns and events.
- Gather and report qualitative and quantitative data to evaluate campaign impact and inform leadership decision-making.
Required skills and qualifications
- Proven expertise in health insurance marketing, preferably within a general agency, carrier, or broker environment.
- Strong understanding of healthcare terminology, plan types, carrier relationships, and compliance requirements impacting marketing communications.
- Expertise in traditional and digital marketing channels, including HubSpot, Jira, Salesforce, and AI tools used for marketing automation and analytics.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
- Exceptional leadership, collaboration, and communication skills with the ability to translate complex healthcare information into accessible, engaging content.
- Experience developing educational and sales-enablement materials for brokers and clients.
- Skilled in project management, AI-driven marketing tools, and content creation workflows.
- Working knowledge of design, web content, and digital production trends.
- Strong organizational and analytical skills with the ability to manage multiple healthcare marketing projects simultaneously.
- Excellent verbal and written communication skills; ability to work collaboratively across cross-functional teams and departments and maintain a customer-service–oriented approach.
Education and experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field required.
- Minimum 10 years of experience in marketing within the health insurance industry required. (general agency, carrier, or benefits-related field preferred).
- Demonstrated success leading marketing teams and managing projects that drive sales, retention, and broker engagement.
- Ability to work onsite in Westlake Village, CA, a minimum of four days per week is required; this is not a remote position.
- Proven ability to operate effectively in a fast-paced, highly regulated environment.
- Familiarity with broker distribution channels, carrier partnerships, and state healthcare regulations required.
Compensation
- Annual Salary Range*: $113,400 - $151,200 per year
- Actual compensation may vary from posting based on work experience, education and/or skill level.
- * The hourly or salary range is the range Warner Pacific in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- We offer a range of market-competitive benefits that include merit increases, paid holidays, Paid Time Off, medical, dental, vision, short- and long-term disability benefits, 401(k) match, and life insurance.
- As an organization that values diversity of backgrounds, experiences, thoughts, and education levels, we know that an amazing candidate may not have all the qualifications that are listed above. Warner does not want to miss out on excellent candidates. If you believe you would be able to leverage your skills and strengths to meet our “Duties & Responsibilities” section, please apply! We look forward to hearing from you!
Salary : $113,400 - $151,200