Lead Graphic Designer

Our Brand Design team is looking for a talented Lead Graphic Designer to help translate Warby Parker's personality and wit into compelling assets that span our omnichannel experience. In this role, you'll work closely with other graphic designers, art directors, copywriters, and marketing partners to support design needs from departments across the company. Using your keen eye for detail, fluency in typography, and exceptional organizational skills, you'll ensure that our vision and brand expression stay consistent, no matter the platform or campaign. You'll thrive here if you're a big-picture thinker who's comfortable working both independently and cross-functionally.

What you'll do:

• Own and drive large-scale, cross-channel brand initiatives from concept through execution, ensuring alignment with broader business and brand strategy-think: collateral, packaging, out-of-home advertising, in-store signage, emails, banner ads, presentations, and more
• Translate brand and business objectives into scalable design systems, frameworks, and approaches that enhance consistency and elevate impact across channels
• Design with an eye toward warmth and wit, and bring your creative finesse to balance the playfulness, simplicity, and sophistication that define Warby Parker's brand
• Work closely with cross-functional partners across Marketing, Retail, and Product to shape briefs, brainstorm, iterate, drive execution, and ensure delivery of high-impact initiatives
• Partner with Brand Design leadership to inform and evolve creative direction, contributing to the development of seasonal campaigns and long-term brand initiatives
• Mentor and provide guidance to other designers, helping elevate craft, strengthen execution, and scale best practices across the team
• Live and breathe our brand guidelines, upholding the value of good design within the team and across the company
  

Who you are:

• A seasoned designer with 7 years of relevant professional experience in graphic design
• Backed by a robust design portfolio that demonstrates strategic thinking, versatility across mediums, and a mastery of design fundamentals, typography, and brand systems
• A strategic creative who can lead complex, multi-channel initiatives from concept through execution, balancing big-picture thinking with strong attention to detail and managing critical deadlines
• An influential communicator who can confidently present work and the creative decisions behind it, align stakeholders, and drive decisions across cross-functional and senior audiences
• Experienced at leading or contributing to large-scale, cross-channel brand campaigns, systems, or launches, with a track record of shaping creative direction and informing broader brand and campaign strategy
• Well-versed in design, fashion, film, technology, and retail trends, with an understanding of visual history
• Fluent in Figma and Adobe Creative Suite (specifically Illustrator, InDesign, and Photoshop)
• Not on the Office of Inspector General's List of Excluded Individuals/Entities (LEIE)
  

Extra credit:

• Illustration skills
• Knowledge of video editing and animation software, like AfterEffects, Premiere, or Jitter
• Prior experience with Asana