VP of Maintenance-Signage Sales

Walton Signage is a well-respected, progressive company in the signage industry. The Company serves large, national or corporate accounts with turnkey installation of high quality signage systems and has been listed three times as one of Inc. Magazine's fastest growing companies.

This is a remote position.  We are currently seeking a VP of Maintenance – Signage Sales who leads all national maintenance, repair, and preventative maintenance (PM) sales for exterior and interior signage portfolios. Reporting directly to the Chief Revenue Officer (CRO), this role oversees the client proposal and sales documentation of preventative (PM) and on-call service that includes PM programs, inspections, lighting and digital signage uptime, warranty management, and emergency response programs working in conjunction with the Director of Service and Maintenance and the RFP Team. The VP drives recurring revenue growth and service profitability while supporting the team in providing exceptional sales and service across multi-site projects. 

As the Sales VP of Signage Maintenance & Service, you will play a pivotal role in driving the company’s continued expansion, focusing on expanding our client base and deepening relationships with existing accounts, as required. Your expertise, leadership, and sales strategies will be essential in achieving our growth objectives. 

DUTIES INCLUDE (working in conjunction with the CRO and the Director of Service); these responsibilities include but are not limited to the following:

• Develop and execute national maintenance and preventative maintenance strategies aligned with the company growth objectives.

• Identify and cultivate new business opportunities across multiple sectors, leveraging your network and market insights.

• Build and maintain strong relationships with key clients and partners, acting as a primary point of contact for high-value clients.

• Develop and implement robust sales and business development strategies tailored to accelerate growth and achieve revenue targets for the maintenance and service offering, referring clients to the CRO for other areas of the business.

• Work closely with cross-functional teams, including operations, supply chain, installation services, and accounting to align sales strategies with overall business goals.

• Design and price PM programs including inspections, cleaning, component testing, photo documentation, and asset lifecycle scoring.

• Review, develop and establish the KPI’s for service playbooks (intake, triage, dispatch, service, documentation, invoicing).

• Support SLA performance including response times, closure rates, uptime commitments, and customer satisfaction metrics as called upon by the CRO or Director.

• Collaborate with the Sales Development PM (SDPM) and RFP Team on pricing, scoping, RFP responses, and recurring service program development.

• Conduct QBRs (Quarterly Business Reviews) with customers highlighting PM insights, asset conditions, service reporting, and program recommendations.

• Partner cross-functionally with Installation, Program Management, Finance, and Manufacturing to ensure seamless service delivery as called upon.

QUALIFICATIONS:

• 10 years of experience in signage maintenance, facility services, field operations, or multi-site service leadership.

• Experience pricing and managing preventative maintenance programs and service subcontractor networks.

• Documented success in selling and launching new signage Preventative Maintenance campaigns on a national level, while leveraging third party Installers and Vendors.

• Position will require contacting existing clients and extending a reach to new clients with the intended purpose of negotiating and closing Preventative Maintenance, Managed Services Agreements and On Call service arrangements.

• Strong strategic planning and analytical abilities, with a deep understanding of market dynamics and emerging trends.

• History of innovative sales techniques and an understanding of modern sales processes and technologies.

• Outstanding communication and negotiation skills, with the ability to forge strong relationships with clients and stakeholders.

• Strong negotiation and closing skills.

• Strong operational understanding of preventative and on-call maintenance along with a revenue-growth mindset.

• Knowledge of the manufacturing methods for signage systems, lighting, electrical components, and digital displays.

• Excellent communication, customer engagement, and executive presence.

• Proficiency with presenting on-point solutions in a clear and concise manner to ensure growth in our service management programs and expansion of preventative maintenance offering. 

PHYSICAL DEMANDS:

This role requires regular remote office work, travel (25–40%), and periodic site visits including outdoor signage inspections and elevated work environments.

Walton Signage offers benefits on the 1st of the month following start date, 401(k) with 100% match up to 4% and full vesting after 90 days, paid time off, holidays, and competitive compensation commensurate with experience. To apply please complete the preliminary application online. 

We are an Equal Opportunity and Affirmative Action Employer.