What are the responsibilities and job description for the Senior Manager, Product Marketing - Audience Targeting - Walmart Connect position at Walmart Connect?
Position Summary...As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data.
We are seeking an experienced Senior Product Marketing Manager on our Audience Targeting team. As Senior Product Marketing Manager of Audience Targeting, you will own the portfolio-level positioning, strategy, and go-to-market approach for Walmart Connect’s audience targeting products and capabilities. You will operate as a strategic leader and subject matter expert, shaping how our targeting products are understood, adopted, and scaled across advertisers, agencies, tech partners, and internal teams.
The ideal candidate for this role will be a results-driven product marketer who can establish product strategies that solve market needs, have a demonstrated track record of launching category-defining products, and can operate autonomously to drive adoption. Experience in the advertising tech industry is crucial, with broad knowledge of search, display, social, and measurement.
What you'll do...
Servant Leadership: Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.
Embrace Change
Curiosity & Courage: Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks.
Digital Transformation & Change: Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working.
Deliver for the Customer
Customer Focus: Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans.
Strategic Thinking : Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team’s strategy.
Focus on our Associates
Collaboration & Influence: Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action.
Talent Management: Creates a discipline and focus around developing talent, promotes an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others’ contributions and accomplishments.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For Information About Benefits And Eligibility, See One.Walmart.
Hoboken, New Jersey US-10279 | Los Angeles, California US-10988: The annual salary range for this position is $108,000.00 - $216,000.00
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business Administration
Primary Location...
221 River St, Hoboken, NJ 07030, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
We are seeking an experienced Senior Product Marketing Manager on our Audience Targeting team. As Senior Product Marketing Manager of Audience Targeting, you will own the portfolio-level positioning, strategy, and go-to-market approach for Walmart Connect’s audience targeting products and capabilities. You will operate as a strategic leader and subject matter expert, shaping how our targeting products are understood, adopted, and scaled across advertisers, agencies, tech partners, and internal teams.
The ideal candidate for this role will be a results-driven product marketer who can establish product strategies that solve market needs, have a demonstrated track record of launching category-defining products, and can operate autonomously to drive adoption. Experience in the advertising tech industry is crucial, with broad knowledge of search, display, social, and measurement.
What you'll do...
- Defining and owning the positioning, messaging, and narrative strategy for Walmart Connect’s Audience Targeting products
- Identifying market opportunities and shaping data-driven product marketing strategies that influence product investment and GTM priorities
- Acting as the voice of the customer and market to inform roadmap decisions and long-term strategy
- Influence senior stakeholders and cross-functional leaders without formal authority by leveraging customer insight, data, and strategic storytelling to drive alignment and decision-making
- Establishing best practices and standards for how targeting capabilities are marketed, enabled, and sold
- Leading cross-functional alignment across product, sales, marketing, and analytics teams to drive adoption and revenue impact
- Scaling enablement by designing frameworks, playbooks, and narratives used by multiple teams
- Mentoring and informally coaching PMMs and partners to raise the overall quality of product marketing output
- 5 years of experience in product marketing or related GTM roles, with demonstrated ownership of multi-product or platform-level initiatives
- 3 years of experience in digital advertising, adtech, martech and related technology ecosystem including digital media and agencies
- Proven ability to influence product strategy, roadmap prioritization, or GTM direction at a senior level
- Track record of creating frameworks, narratives, or standards adopted by teams beyond direct scope
- Embrace working in a fast paced continually evolving environment
- Exceptional communication skills in both writing and presentation
- Analytical and data-driven with a knack for story telling
- Structured and a strategic thinker
- Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
Servant Leadership: Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.
Embrace Change
Curiosity & Courage: Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks.
Digital Transformation & Change: Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working.
Deliver for the Customer
Customer Focus: Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans.
Strategic Thinking : Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team’s strategy.
Focus on our Associates
Collaboration & Influence: Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action.
Talent Management: Creates a discipline and focus around developing talent, promotes an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others’ contributions and accomplishments.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For Information About Benefits And Eligibility, See One.Walmart.
Hoboken, New Jersey US-10279 | Los Angeles, California US-10988: The annual salary range for this position is $108,000.00 - $216,000.00
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
ㅤ
ㅤ
ㅤ
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business Administration
Primary Location...
221 River St, Hoboken, NJ 07030, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Salary : $108,000 - $216,000